In the modern practices of business, especially among e-commerce brands, the role of distinctive mailer boxes is undeniable when it comes to engaging customers and boosting sales. Along with keeping the packaged items secure from damages, these custom boxes also play a vital role in making the respective brands recognized in the market.
Custom mailer boxes are a remarkable packaging source for a wide range of products across industries. Therefore, along with being distinctive, these boxes need to be secure and exclusively customized. In this post, we are discussing how one can make their custom mailer boxes unique and exclusive with the help of custom box packaging options.
Table of Contents
- Importance of Distinctive Packaging Solution For eCommerce Businesses
- Customer Engagement
- Brand Recognition
- How to Make Custom Mailer Boxes Distinctive?
- Personalize Custom Mailer Boxes
- Use A Minimalistic Design Approach
- Revolve The Marketing Strategy Around The Logo Design
- Promote Packaging Sustainability
- Departing Words
Importance of Distinctive Packaging Solution For eCommerce Businesses
It is known that about 60 to 70 % of customers go for products with unique packaging. It means that now it has become essential for all brands and businesses to catch customers' eyes to go for packaging solutions having distinctive designs and shapes. To further understand the importance of unique packaging boxes, the below aspects can help.
Customer Engagement
Customer engagement is one of the critical aspects of today’s marketing and packaging trends. If a product cannot attract customers, it can not generate sales for the respective brands or businesses. That is why brands and businesses look for distinctive packaging solutions to stand out in the market.
Daily we see people buying products and making choices among hundreds of similar products from various brands. It is the packaging style and uniqueness that make some brands’ products prominent among others and catch customers’ attention instantly.
Therefore having uniquely designed custom mailer boxes can help in engaging a maximum number of buyers throughout the journey of the packaged items from packaging to the delivery at the doorsteps of customers.
Brand Recognition
Along with customer engagement, you cannot deny the importance of brand recognition which also depends on the exceptional printing and design uniqueness of the product packaging. It has been seen that people ask retailers and shop owners for the products in specific design if they are not aware of the brand name.
It means that your packaging design is of great importance to make people remember your brand and buy your products again and again. The shape, color, and style of your custom box packaging can be the points of the brand specification to help people recognize your brand and products.
How to Make Custom Mailer Boxes Distinctive?
Considering the importance of distinctive custom mailer boxes, you must know the steps to make these boxes as unique as possible. In this regard, here are some key steps you should take to have exclusive packing solutions with the help of custom box packaging.
Personalize Custom Mailer Boxes
Custom mailer boxes display the full depiction of your brand’s collective ideas in the form of digital printing. The aggressive play with the colors and shapes sends a clear message to the intended audience. The remarkable use of specific lamination options protects your every packaged item like a pro.
The list of popular laminations such as gloss, matte, matte UV, and satin all lay a hand in securing the packaging of your brand products from bugs, moisture, sunlight, and contaminants.
Use A Minimalistic Design Approach
Simplicity is the best policy even when designing the packaging of your brand products. The straight and wavy line patterns mark customers’ attention to the product's packaging. The consumer looks forward to trying your product no matter what. The exclusive shaping and sizing is a discerning factor that makes or breaks your brand products.
The simple rigid boxes and shipping boxes can also be customized to the required taste of your targeted audience to form better engagement. A whole new formation of rainbow colors printed digitally on your boxes is a good design example for a better public view.
Revolve The Marketing Strategy Around The Logo Design
The skillfully crafted logo design is a good trick to collect someone’s viewership. The golden and silver lining of the logo design highlights the detail of your company’s point of view. The catchy slogans and taglines define your company’s vision.
The more interesting they are, the improved responses your products will receive from your targeted customers. Using custom mailer boxes as subscription box packaging works fine. Brands Use Subscription Boxes of various types to deliver monthly product packages to regular and new customers. The core purpose is to maintain a reliable relationship through sturdy packaging. Custom mailers, when equipped with a certain format, speak about the individual purpose of the packaged product.
Promote Packaging Sustainability
Considering the modern trends in the packaging industry, you cannot ignore the sustainability aspect of your mailer boxes. According to research, about 70% of buyers prefer products with sustainable packaging over other products. Therefore to stand out, you need to choose materials that fall under the eco-friendly.
If you don’t know about the material selection, don't worry. You can get assistance from packaging experts from suppliers like Half Price Packaging. They will be guiding you about the prevailing green packaging standards and materials that can meet those standards.
Read More: 10 Pharma Packaging Mistakes You Might Be Making
Final Words
Overall, the custom box packaging is beneficial for applying numerous customization options on the custom mailer boxes. A handful of box companies research the latest designing techniques to gather concepts that can make their products more classy. You can always find a trustworthy packaging company that can look after your packaging needs with great care. After all, the above steps will definitely open a flourishing path for your brand.
Half Price Packaging is a known platform for distinctive designs and printing styles for all kinds of packaging solutions. Here you can get custom mailer boxes designed and customized in the desired way. On top of that, you can enjoy discounted prices and free shipping on bulk orders.
