Packaging News Detail

The Popular Trend of Using Custom Cardboard Sleeves for Marketing of Soaps

Personal hygiene is essential and must be practiced by everyone to prevent illness and infections. The simple yet effective method of washing your hands eliminates even the smallest germs and allergies. But simply washing hands is not enough. Personal hygiene should also be maintained to ensure a healthy personal, social, and psychological lifestyle. Soaps have been one of the essential factors in maintaining cleanliness since ancient times.
There are numerous types of soap boxes available that consumers can use according to their needs and preference. The two most popular types of soaps that people use worldwide are beauty and medicated soaps. Although soaps are usable for different purposes. The beauty soaps are famous for their exotic fragrances, while the medicated soaps are used to wash away germs.

Table of Contents

  1. Changing Packaging Trends In The Soap Industry
  2. Availability of Custom Designs and Styles
  3. How Custom Cardboard Sleeves Help Soap Brands In Marketing?
  4. Product Orientation
  5. Extravagant Printing Attracts Customers
  6. Customers Prefer Sustainable and Protective Packaging
  7. Final Thoughts
  8. Where To Hit?

Changing Packaging Trends In The Soap Industry

Traditionally, soaps available in markets usually come in very ordinary and mundane packaging without any element of style or attractiveness. The soap manufacturing companies are mostly product-centric and produce soaps in different forms, hence they need product-oriented boxes.
But trends have changed, and the marketing of soaps has also evolved like other consumer and retail products. Studies have suggested that packaging has become one of the crucial marketing components in making an impression in the minds of consumers.
The first thing a customer notices in a retail store is the product's packaging before even buying or using it. In today’s competitive and fast-changing world, customers have access to a wide variety of products. And every business company is trying to gain the trust of its potential customers.
A customer will not even pick a good and valuable product from the display rack if its packaging is not stylish and eye-catching. The key to achieving success in selling soaps lies in designing and developing custom packaging of the soaps.

Availability of Custom Designs and Styles

Many reputable packaging providers offer custom packaging that allows clients to choose the size, shape, layout, color, and style of the custom box pertinent to their products. The best thing about custom boxes is that they can have the company’s logo, tagline, artwork, fonts, and images.
The rapid advancement in technology put forward a variety of innovations in the design and style of packaging. Cardboard Soap Sleeves are currently one of the most popular packaging trends in the soap market. You will find many similar types of boxes in the packaging industry, but a sleeve box truly has a distinctive and artistic appearance.
The modern sleeve box design comes with inserts in variable shapes and sizes. Sleeve boxes consist of two parts, one is the tray, and the second is the sleeve. The personal care products and cosmetics industry rely heavily on the presentation and packaging of the product, for which custom-packaged sleeve boxes are the best choice.

How Custom Cardboard Sleeves Help Soap Brands In Marketing?

In a competitive market, sleeve cardboard boxes' innovative and unique design can help your brand enhance its visual appeal, popularity, and success. There are different types of boxes that one can use to advertise the soaps. However, sleeve boxes' diversity and stunning looks are hardly present in other kinds of custom boxes.
The alluring artwork, captivating fonts, and vibrant colors can easily accentuate the product. The modern design feature of die-cut window insertion will further enhance the looks of the packaging and allow the customer to view the soap inside without opening it. Also, you might have noticed that people have such busy lifestyles that they do not have time to examine each product's packaging before making a purchase decision.
Therefore, a sleeve soap box is ideal for attracting customers and making them buy the soap without wasting time. Once you believe that your product is the best and one that the customers will want to use over and over again, you must not compromise on the quality of packaging and employ an expert packaging company to design and print the custom sleeve boxes.

Product Orientation

The best thing about cardboard soap sleeves is that customers only have to simply slide the tray to let the soap come out rather than tearing as done with conventional boxes usually used for soaps. No matter the size of the soap, the custom boxes can efficiently be designed to fit the specifications and fulfill the marketing needs.
The soap sleeve box is customizable in different shapes, such as rectangular and square. The fabulously designed soap sleeves can surely appeal to the customers if placed on a display shelf in a retail store or supermarket. There is transparent competition in the soap segment, and your company can achieve a competitive edge by designing exquisite custom boxes. You will be free to select the style, shape, size, material, and printing color that suits your soap.

Extravagant Printing Attracts Customers

Packaging manufacturers make use of high-quality cardboard for manufacturing these cardboard sleeves and ensure their strength and durability. There are multiple options when it comes to finishing and value-added features of custom packaging, which you can employ, including;

  • Luxurious and elaborate embossing and debossing
  • Distinctive raised ink
  • Beautiful gold/silver foiling
  • Die-cut window insertion
  • Gloss, Matte, and Aqueous coating
  • CMYK/PMS (Cyan, Magenta, Yellow, Black/ Pantone Matching System) coloring technique

Customers Prefer Sustainable and Protective Packaging

The custom boxes are made from 100 % compostable and eco-friendly material. These materials minimize land waste and do not add to the carbon footprint. The structural features of cardboard make it the ideal material for sleeve boxes. Cardboard sheets are inexpensive and provide sturdiness known for adding an extra layer of protection to the soap product. The cardboard boxes are easily transportable from the warehouse to the retail stores and supermarkets without inconvenience. The cardboard material is quite stiff and remains in shape no matter how roughly the box is handled. The Custom Cardboard Boxes keep the soap secure and prevent exposure to heat, moisture, and other weather elements.

Final Thoughts

The modern digital and offset printing technique is fantastic as it allows the company to experiment and come up with stunning themes, images, colors, and fonts that instantly click with their target audience. The packaging providers emphasize attention to detail, resulting in custom packaging that is done precisely and accurately according to the client’s needs and requirements.
Custom Packaging is best for startup organizations looking to make their mark and win over the customers. The custom boxes will serve as a stepping stone for them and allow them to make a grand entrance in the soap segment with captivating cardboard soap sleeve boxes. Every business company's dream is to maximize its sales and build on its revenue. Well stylish and innovative custom boxes may be able to fulfill their goals.

Where To Go?

Half Price Packaging is one reputable packaging provider that specializes in designing and delivering exquisite custom packaging. We have a skilled design team that knows about modern trends. And offers complete customization for cardboard soap sleeves according to the size, shape, layout, and color schemes required by you. We use premium cardboard material that is sturdy, durable, and recyclable.
There is a vast database of custom designs from which you can choose an exclusive design, or you can share your own idea, and we will refine it with free design assistance.