We live in a fast-paced world where advancements in technology have allowed people to make informed decisions and better choices. Today, nearly everyone uses a smartphone or laptop to know about consumer products and all other details that will help them make best buying decision.
In the business sector, due to significant competition, there is a clear shift from product-centric to a customer-centric approach. Another reason for the shift is ambitious entrepreneurs and small-businessmen running their own brands to better serve the customers.
We all know the famous 4 Ps of marketing (Product, Price, Place, and Promotion). However, another P that has been added to the mix is Packaging. According to research studies, an average consumer takes less than 20 seconds to make a buying decision. Also, almost
72% of the population says that their buying decision is influenced by the packaging design.
The first thing that allows the average consumer to make the purchase decision is none other than the ‘packaging of the product. People usually buy from brands there are familiar with, such as startups, and business companies have to think out of the box to make an impression on potential customers.
The Changing Trends in Packaging Industry
Custom packaging is arguably the best solution for startups, e-commerce stores, and small businesses to inspire customers and achieve success. The main emphasis of the custom-centric approach is allowing brands to customize the product according to particular requirements. As a brand, you can manufacture custom boxes which means choosing the size, dimension, shape, theme, color, and material of the product packaging.
The goal of customization is to make the products more appealing and attractive to the consumer or end-user and beat the competition. More than
61% of the population is happily willing to make a repeat purchase if it comes in premium packaging. Another growing trend among people, particularly those making Vlogs and running their online video channels, is making Unboxing Videos. The more a social media influencer appreciates the packaging of a product, the more appreciation, and recognition for the brand.
Business companies mostly use all the traditional and modern marketing tools to establish themselves and increase sales.
Custom box packaging not only secures the product but it is a fantastic tool to market your brand and make it popular among the potential audience.
The rapid advancement within the custom packaging industry has given way to custom boxes that can be used to serve various business purposes. For example, boxes can be custom designed according to a certain niche of the market, whether it is Food, Retail, Cosmetic, Fashion, and Healthcare. It is at the business owner's discretion to choose the size, shape, and color of the
custom packaging boxes.
The stylish and exquisite custom printed boxes can be displayed not only in physical brick and mortar stores but also in online e-commerce stores. But one thing is certain; these custom boxes can be designed to fit nearly all kinds of business needs and also special occasions and events.
The Essential Elements of Custom Packaging
The main purpose of packaging is to protect the product, but in these modern times, there is added element of branding that is significant for businesses, big or small. Packaging can be the cardboard box that holds a product, or a satchel you can use to mail a product or a shrink wrap that surrounds the product.
For most consumers, the packaging is the first point of view and first point of contact when they see a brand's product in a retail store. As a startup brand or ecommerce store, most customers may not be familiar with the quality and scope of your brand. So, you have to ensure that the product or finished good arrives at the customer in the best shape possible.
So, what are the features of a best shape that can vow the customer and win their approval!!
The best form of
custom packaging is one that includes certain elements such as
An inspiring logo
Colorful and vibrant artwork
Quality finish
Important information or details about the product or its usage
The world we live in is seeing quite a number of uncertainties, whether it is the rising impacts of Global Warming or the spread of pandemics such as the Covid-19. Businesses, big or small, are all vulnerable to the internal and global market situations. Due to increased energy costs and the impending result of using plastic, the businesses, both established and startups, need to revamp their marketing strategy.
The first and foremost question that you as a business owner have to ask is
Does the packaging contain the Name and Logo of your Brand?
Also, does it have the marketing message that your brand wants to portray to customers?
In these highly competitive times, more so with the businesses struggling to survive and sustain. You can use custom packaging to attain a competitive edge and market your products.
The modern custom packaging methods allow you to easily market your brand and
design custom boxes with a logo.
Why Custom Boxes the Most Practical Branding Tool
As a business owner, you need to invest in using sustainable packaging materials that serve to reduce the carbon footprint and overall production cost. In these competitive times
half off wholesale boxes is the best solution to attract potential customers and achieve success.
Custom packaging can be one element that you can use to your advantage over the competition. As a business owner, you need to present not only the product but a completely enchanting experience to your target audience. People today look for brands that are offering the best value for money and one they can easily flaunt in their social circle, whether physically or online.
You need to ensure that the product that arrives at the customer is not only present in stellar packaging but includes the branding elements and the brands message. The goal of nearly every business is to win customer approval and satisfaction. If a customer receives a product packed in an exquisite custom box will all the incredible features, it means the brand cares about its customers.
Making
printed box packaging with your brand logo would entail your brand more professional and business-like.
Half Price Packaging needs to be your one-stop solution if you are looking for premium custom boxes for your boxes. We have a skillful and experienced creative team equipped with all the modern tools and techniques to cater to your business needs.
The team is familiar with the changing trends of custom packaging and knows how to develop a design that can connect with the emotions and opinions of the customers. One such example is
half price auto boxes that are true reflection of creativity and functionality.
We at Half Price Packaging use advanced printing options and sustainable packaging that allow us to offer a wide assortment of custom options. The latest digital and offset printing ensures that the colors of the custom boxes do not alter and remain vibrant for a long duration.
If you are low on a marketing budget, then you can use certain economical options such as Rubber Stamps, Labels or Stickers, or a Custom Tape. On the contrary, if you have a high or meager budget, then you can consider a custom printed box and experiment with different design and finishing options, along with graphics, color, and artwork.
Most established businesses think that
custom packaging is more suitable for startup brands. However, this is not right as you can easily tweak your packaging style to improve the dwindling sales and achieve success.
Whether you are launching a brand or offering e-commerce shopping, there is one thing that you need to know. Today, there is a staggering number of products shipping directly from brands to customers' doorstep. The time of sending the products in plain old Kraft boxes is long gone. Now is the time to invest in custom packaging that can deliver unprecedented results for your business.
People will truly treasure the moment, unwrapping the product in a crafty and alluring custom box more
Bottom Line
Half Price Packaging allows potential customers to design fully
customized boxes according to their requirements and budget. We also offer cheap discounts if you want to buy these boxes in bulk. Our staff is highly skilled and qualified and can guide you in choosing the quality packaging material, shape, size, logo, design, and other printing options for your custom boxes.
A wide range of goods can be packed in these boxes as they are very spacious and lightweight. We can provide extra cushioning and protection, depending on your requirements. Our team knows about corporate social responsibility and ensures that we use 100% sustainable and bio-degradable packaging materials.
