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Cardstock

Cardstock is a thick, durable paper stock that is heavier than standard paper but lighter than corrugated cardboard. It's commonly used in packaging for items like product boxes, sleeves, and inserts because it holds its shape while still being easy to print, cut, and fold.

Thickness

Thickness

12 pt to 28 pt

GSM Range

GSM Range

250 to 527 gsm

Density

Density

Moderate to high density

What is Cardstock

Cardstock paper is a thick, durable paper material made from compressed paper fibers. It provides enough strength to hold shape and protect products during handling, while still being easy to print, cut, crease, and fold into custom packaging designs. Cardstock has a smooth, flat surface that supports high-quality printing and sharp graphics. It's available in a range of finishes, including textured, giving it a clean, premium look without added bulk.

Folding box board and cardstock material samples for packaging

Best Used for: Folding Cartons, Product Sleeves, Window Boxes, Display Boxes, Tuck boxes, and more

Key Features of Cardstock

  • A smooth surface optimized for vibrant, high-quality printing, designed for sharp graphics and branding.
  • Available in metallic, textured, and holographic finishes to match different branding needs.
  • Easy to cut, die-cut, stamp, fold, and glue, making it ideal for invitations and greeting cards.
  • Unlike corrugated board, it has no fluting or multiple layers.
  • Offers a cleaner, more refined finish compared to kraft or kraft-style paper.

Cardstock Thickness Guide

You can select thickness of cardstock based on your product type, packaging design, and the level of durability needed during handling and shipping.

Lightweight

0.305 – 0.406 mm
~250 – 300 GSM

Standard

0.457 – 0.610 mm
~300 – 450 GSM

Heavy Duty

0.610 – 0.711 mm
~450 – 527 GSM
FeatureWhat It MeansWhy It Matters
GSMGrams per square meter indicate the weight of the boardHigher GSM = Thicker & sturdier → Better product protection
Thickness/ CaliperMeasured in points (pt) or mm, the actual thickness of the boardHigher caliper = More rigidity → Premium feel & durability
DensityRelationship between weight (GSM) and thickness (caliper), how compact the fibers areHigher density = Smoother, stronger board → Better print quality & structural integrity

Types of Cardstock

Holographic Card

Holographic Card

Holographic card is a laminated paperboard with a reflective, rainbow-like finish. It creates a bold, 3D visual effect.

Metallic Foil Card

Metallic Foil Card

Metallic foil card is a specialty paperboard coated with a thin layer of aluminum that gives it a shiny, reflective finish.

Pearlescent Card

Pearlescent Card

Pearlescent card is a premium paperboard infused with mica or reflective pigments that create a soft, iridescent shimmer.

Textured Card

Textured Card

Textured card is a premium paperboard with a tactile surface designed to add depth and character to printed packaging.

Features of Other Types of Cardstock

FeatureHolographic CardMetallic Foil CardPearlescent CardTextured Card
Light InteractionStrong color-shifting, prismatic rainbow effect, changes with viewing angleReflects light strongly with a steady metallic shineSoft shimmer that reflects light with a gentle, pearl-like glowLow reflection with a mostly matte appearance
Surface FinishReflective foil layer with patterns like Rainbow, glitter, and moreMetallic-coated front with a shiny surface and a white matte backSmooth, coated surface with a subtle sheen, often double-sidedPatterned surface, such as linen, felt, or embossed textures
Touch/FeelSmooth and laminatedGlossySmooth and slightly silky textureNoticeably rough or raised texture
DurabilityMoisture and puncture resistantPuncture and moisture resistantThick and sturdyDurable and tear-resistant

Applications of Cardstock

Cosmetics Packaging
Cosmetics Packaging
Food and Restaurant
Food and Restaurant
Pharma Packaging
Pharma Packaging
Retail Packaging
Retail Packaging
Soap Sleeve Packaging
Soap Sleeve Packaging
Gift Boxes
Gift Boxes
Fashion & Apparel
Fashion & Apparel
Electronics Packaging
Electronics Packaging
Beverage, Wine, Liquor
Beverage, Wine, Liquor

FAQs

Cardstock is commonly used for folding cartons, product sleeves, inserts, and retail packaging.

Cardstock is a thick, durable paper material made primarily from compressed cellulose wood pulp fibers, often blended with recycled materials or cotton for added strength.

Yes, cardstock has a smooth surface that supports sharp, high-quality printing. It works well with detailed designs, vibrant colors, and branding elements.

Cardstock is available in a range of finishes, including smooth, textured, metallic, holographic, and pearlescent, allowing flexibility in both look and feel.

Cardstock offers a cleaner, more refined appearance, making it better for retail display, while corrugated board is stronger and better suited for shipping and heavy-duty protection.

Cardstock can be used for food packaging if it includes proper coatings or food-safe liners. It's commonly used for items like takeaway boxes, sleeves, and dry food packaging.

Yes, cardstock is recyclable, biodegradable, and options can be made from responsibly sourced paper fibers. Eco-friendly coatings and inks can also be used.

Cardstock is widely used in cosmetics, retail, fashion, electronics, food, and stationery due to its balance of strength, print quality, and presentation.

Yes, cardstock is ideal for die-cutting. It holds clean edges and maintains structure, making it perfect for window cutouts, custom shapes, and detailed designs.

Yes, cardstock works well with custom inserts, especially for organizing products inside the box.

Cardstock offers a smoother surface and better print quality, while kraft provides a more natural, eco-focused look. The choice depends on branding and product positioning.