In the vast packaging industry, there are a lot of options available when it comes to packing different kinds of products. Diversity is found based on the nature of the items needed to be boxed. From structure and shape to materials and cost, every type is distinctive and has its own set of applications. However, in general, packaging can be categorized into two broad groups: flexible packaging vs rigid packaging.
Let’s explore which type is right for you along with their key differences.
Rigid Packaging vs Flexible Packaging – Fundamental Differences
The preference of opting for any specific packaging is affected by several attributes. These include product characteristics, material compatibility, cost, environmental impact, protection, preservation, etc. Considering all of these is integral when making any decision for a packaging type.
What Is a Rigid Package?
Rigid packaging is designed in such a way that its shape and structure remain intact irrespective of the weight of the product packed inside it. That's why it is used for heavier and stronger products. The major distinction of rigid packages is great protection it offers against external damages. However, this kind of packaging is a bit more expensive than flexible packaging. Some common examples of rigid packaging include:
Processed food containers
Glass bottles
Metal cans
Heavy plastic bottles
Self-locked cartons
Glass or plastic jars
Metals tins
Soda cans
What Is Flexible Packaging?
As the name shows, flexible packaging is flexible and elastic enough to be molded or modified in any form. It is highly adaptable and lightweight, and takes less storage space during transit compared to rigid packaging. Moreover, it comes out more affordable for start-ups and SMEs. Some common examples of flexible packaging are:
Vacuum pouches
Plastic films
Paper foil
Shrink wraps
Clamshells
Blister Packaging
Skin packs
Seal Bands
Read More: Flexible Packaging - Industry Overview, Trends & Analysis
What are Rigid vs Flexible Materials?
Based on the physical properties, flexible packaging vs rigid packaging materials have quite different compositions. Where rigid materials are not easily moldable, flexible materials can be deformed or stretched quite effortlessly without distorting the shape.
Rigid Materials | Flexible Materials | |
|---|---|---|
Properties | Maintain shape and structure High tensile strength Resistant to bending or stretching High stability and durability In the food and beverage industry to prevent breakage In cosmetic and skincare products to maintain integrity | Returns back to original shape Lower tensile strength Easy to twist or stretch Unstable and fragile In food packaging to preserve freshness In pharmaceuticals for easy dispensing |
Examples | Steel and aluminum metal tins or cans Solid and transparent glass bottles Canned foods and carbonated drinks Wine and juice bottles Rigid plastic jars of creams and lotions Rigid plastic or glass containers for condiments and dairy products Ampoules and vials for injectable medicines Campshell packaging for electronic devices Strong cardboard boxes for sports equipment | Rubber and soft plastics Snacks and frozen foods Tablets, capsules, powders Lotions and shampoo sachets Tubes and stand-up pouches in cosmetics Cleaning wipes and detergent packs Fertilizers and seed packs Clothing and accessories Wraps for dried fruits Pouches for condiments and sauces |
Flexible Packaging VS Rigid Packaging: Pros and Cons
Commonly used for various items, both carry distinct products due to their remarkable benefits and product needs. Some of the critical points to ponder are highlighted as follows:
Pros of Flexible Packaging | Pros of Rigid Packaging |
|---|---|
Lightweight, compact, saves spaces | Sturdy, solid, durable |
Flexible enough to mold in any shape | Maintains product integrity |
Pretty economical | Provides great protection during transit |
Easy to handle and customize | Luxury finish |
More eco-friendly | Resistant to environmental factors |
Cons of Flexible Packaging | Cons of Rigid Packaging |
|---|---|
Less protection against external factors | Takes up more space |
Easy to tear | Offers low-cost benefits |
Can change food flavor | High shipping charges |
Why Is Flexible Packaging Better?
There is no hard and fast rule when it comes to deciding the type of packaging that would work better for your business. It totally depends on your preferences and needs, and thus varies from business to business. But if you are a startup, then flexible packaging would be the best choice to make. New and emerging businesses often face several challenges, mostly in terms of budget. That's why they need cost-effective packaging solutions that align best with their needs and requirements.
If we assess the cost-efficiency of flexible packaging as compared to rigid, the perks are greater in all aspects. This may include manufacturing, customization, printing, handling, transportation, storage, etc. Moreover, cost advantages of flexible packaging are:
Requires less material; lowering material cost
Fast manufacturing speed; decreasing machinery/production outlay
Easy printing and lamination; requiring less energy
Easy to store; lessening labor fees
Space-efficient; lowering storage cost and fuel consumption
Affordable customizations; plummeting design expenses
Less prone to breakage; decreasing the additional toll
Sustainable alternatives; reducing environmental compliance cost
Read More: Versatility of Carton Papers: All You Need to Know
Bottom Line
Ending the debate on flexible packaging vs rigid packaging, you must always select according to your business criteria and requirements. Both types of packaging have their characteristics. Flexible packaging is low-cost and versatile, whereas rigid packaging is robust and gives an impression of quality. So, take some time to plan out your budget including all the aspects and technicalities of packaging. Choose what suits you best!
Half Price Packaging – Your Packaging Saviour
Confused about what type of packaging should you choose for your business between rigid vs flexible packaging? Worry not, Half Price Packaging is here to resolve all your packaging-related questions. And yes, we are familiar with the cost savings on flexible packaging vs rigid. Our expert team does their best to help you with all your queries. We also offer free 3D design support for your ease and convenience. So, contact us today and enjoy amazing discounts on bulk or wholesale orders!
