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Unbleached / Natural Kraft Paperboard

A durable, eco-friendly paperboard made from a mix of virgin and recycled pulp, natural kraft paperboard is known for its natural appearance, strength, and sustainability. It is widely used in packaging for brands that prioritize environmentally responsible materials without compromising performance.

Thickness

Thickness

12pt – 28pt

Range

Range

250 – 527GSM

Density

Density

Moderate to high density

What is Unbleached / Natural Kraft Paperboard

Unbleached kraft paperboard is produced using a combination of virgin and recycled paper pulp without the use of bleaching chemicals, resulting in its signature brown color and environmentally friendly properties. The absence of chemical processing not only enhances recyclability but also preserves the natural strength of the fibers. This results in a durable kraft paperboard with excellent tear resistance. This material is commonly chosen for brands that want to highlight sustainability while maintaining reliable packaging performance. It also supports various printing methods, although colors tend to appear more muted due to its natural surface.

Unbleached natural kraft paperboard packaging

Best Used For: Folding Cartons, Eco-Friendly Packaging, Retail Boxes, Subscription Packaging, Rigid Box Wrapping

How Kraft Paperboard Differs from Other Boards

  • Naturally brown due to no bleaching or chemical treatment
  • Higher tear resistance and durability compared to standard paperboard
  • More eco-friendly with high recycled content (up to 100%)
  • Colors printed appear softer or muted on the surface
  • Does not have the ultra-smooth finish of SBS paperboard
  • Offers a natural, organic look preferred by eco-conscious brands

Kraft Paperboard Thickness Guide

Kraft paperboard is available in multiple thickness levels to support different packaging needs, from lightweight retail cartons to more durable box structures.

Lightweight

0.4 – 0.5 mm
250 – 275 GSM

Standard

0.5 – 0.7 mm
300 – 350 GSM

Heavy Duty

0.7 – 1.0 mm+
350 – 400+ GSM
FeatureWhat It MeansWhy It Matters
GSMMeasures the weight and thickness of the boardHigher GSM = Stronger and more durable packaging
DensityIndicates how tightly fibers are packedHigher density = Better structural integrity
SurfaceNatural, slightly rough textureCreates an organic look but softens printed colors
CompositionMix of virgin and recycled pulpEnhances sustainability and recyclability

Types of Kraft Paperboard

Natural Brown Kraft

Natural Brown Kraft

Unbleached kraft with a natural brown color, commonly used for eco-friendly and organic product packaging.

White Kraft

White Kraft

Bleached kraft paperboard that provides a smoother, cleaner surface for enhanced print quality and vibrant designs.

Black Kraft

Black Kraft

Dyed kraft paperboard offering a bold, premium appearance, often used for luxury or high-contrast packaging designs.

Natural Brown vs White vs Black Kraft Paperboard

Understanding the differences between kraft paperboard types helps in selecting the right material based on branding, printing needs, and product positioning.

FeatureNatural Brown KraftWhite KraftBlack Kraft
Base MaterialUnbleached kraft pulpBleached kraft pulpDyed kraft pulp
ColorNatural brownWhiteDeep black
Surface FinishSlightly rough, organicSmoother and cleanerSmooth, dyed surface
Print QualityMuted, earthy tonesBright and vibrant colorsHigh contrast, bold designs
Eco-FriendlinessHighest (no bleaching)Moderate (bleaching involved)Moderate (dye added)
AppearanceNatural, rustic lookClean, premium lookLuxury, modern look
CostMost economicalSlightly higherPremium
Best UseOrganic / handmade productsRetail-ready packagingLuxury / high-end branding

Applications

Explore how kraft paperboard supports sustainable branding and durable packaging across a wide range of industries.

FAQs

Kraft paperboard is a strong, durable material made from virgin and recycled wood pulp. It is known for its natural appearance, high tear resistance, and eco-friendly properties.

Yes, kraft paperboard is biodegradable, recyclable, and often made with recycled content. Unbleached (brown) kraft is the most environmentally friendly option.

Brown Kraft: Unbleached, natural, most eco-friendly White Kraft: Bleached, smoother, better for vibrant printing Black Kraft: Dyed, premium look for luxury packaging

White kraft offers the best print quality with bright and sharp colors, while brown kraft produces softer, more natural tones.

Yes, kraft paperboard has excellent strength and tear resistance, making it suitable for retail, shipping, and protective packaging.

Yes, it supports various customization options including: Printing Die-cut shapes Embossing/debossing Coatings and finishes

Yes, kraft can be coated or laminated to improve durability, moisture resistance, and print appearance.

Yes, it is commonly used for dry food packaging and takeaway boxes, especially when paired with food-safe coatings.

Kraft is widely used in: Cosmetics and personal care Food and beverage Retail packaging Apparel and fashion Handmade and organic products

Lightweight: 200–250 GSM Standard: 250–300 GSM Heavy-duty: 300–400+ GSM The ideal GSM depends on the product weight and required durability.

Kraft: Natural, eco-friendly, stronger, less smooth SBS: Bright white, smoother, better for high-end printing

Yes, especially black kraft or coated white kraft, which provide a premium and modern appearance.

It depends on the type: Brown Kraft is usually consistent on both sides Some variants may have coatings or smoother finishes on one side

Yes, brown kraft is generally more economical compared to premium paperboards like SBS or rigid materials.

Yes, kraft packaging is durable and reusable, making it a sustainable choice for brands and consumers.