When it comes to marketing and sales, packaging is one of the most important aspects. Your product can be great, but if no one knows or sees how good it is, all your hard work will come to nothing. That is why custom packaging is so important. It does not only help put your product in front of potential customers. But it also gives them an idea about what they are buying and how they can use it.
To win this battle, here are 15 trendy boxes design ideas for designing your own packaging solutions;
1. Don't Be Afraid to Be Different
There are no rules in the world of product packaging design, so don't be afraid to try new things. If you are looking for inspiration, look around at what other companies do. Then think about how you can make that work for your brand. For example, let's say your packaging is made from recycled materials. You might want to add unique detail like the cardboard box was made by turning off its lid inside out. This simple addition makes all the difference.
Folding boxes are great for smaller items because they reduce waste and save space in storage cabinets. But, if there is another way that makes sense with how customers use their products, then go ahead and do it!
2. Make the Box Part of the Product
Custom packaging is a great way to get your product noticed and seen. If you have got a new product, custom packaging can be used as a marketing tool to help build awareness. It can also help with shipping and storage, making it valuable to any business' supply chain.
Customizing the box itself is one of the easiest ways to make sure that customers know what's inside when they open their purchase. Adding graphics or labels on top of each side makes it easy for customers to see what they are buying and why they are buying it. This packaging design boxes idea will result in more sales.
Read More: Why It's Time to Switch to Sustainable Packaging?
3. Ingenuity Can Be Aesthetically Pleasing
In addition, custom packaging can also be aesthetically pleasing. If your product is beautiful and unique, it will make a statement when it comes out of the box. You can also use custom packaging to make your product more functional or portable by adding pockets or compartments inside the box.
Customizing boxes can also help you create something durable, affordable, and even eco-friendly.
4. Use your Custom Boxes as a Marketing Tool
You can also use your custom boxes as a marketing tool. They are not just practical. They can also be used to help sell your product and make it stand out from its competitors. Custom boxes are an excellent way to build brand awareness. This is important when you are trying to get noticed in the crowded marketplace.
Custom packaging solutions will help you stand out from other companies who might have similar products on offer but lack any sort of personality or creativity behind their box designs.
5. Emphasize Your Logo
The first thing you should do is make sure your logo is readable. How can you expect customers to see it if it's not? You want the color of your box to match what you use for branding and marketing materials. So, make sure that everything, including your logo and brand colors, is consistent.
If possible, add color to any image of text or graphics on the packaging itself, such as logos. This will help draw attention to them while making them more noticeable in crowded spaces. Make sure that all text used in any communication materials surrounding the product packaging has been carefully chosen based on what kind of message it conveys about its contents. Don't just slap something together because it looks good without knowing why exactly they are using it.
Read More: Top 10 Packaging Insert Ideas to Boost Customer Satisfaction and Loyalty
6. Repurpose Your Boxes for Another Use
If you are not using your boxes to ship products, repurpose them for storage. Many companies use cardboard as packaging material and then store it in their warehouse or shipping area. If you have extra boxes of this type lying around, use them for storage instead of throwing them away!
If you want to reuse the same box over again but do not want to discard it, consider transforming it into another item.
7. Simplicity Speaks Volumes
Simplicity is key. Less is more, and the simpler the design, the more impact it will have on consumers. The less you have to think about what's inside an item, the better for your packaging efforts.
The best way to achieve this effect is by playing around with color and shape. Think of how many people forget their keys when they are holding something else in their hands. And, if there are too many elements competing for attention on a product's surface, then consider going back to basics with black or white labels that say "Product Name" only once over the top of any logos or images added later down the road.
8. Clever Die-Cut Designs Can be a Box in Itself
If you are looking for a box design that will make your product stand out, look no further than die cut boxes. You can use these types of packaging to create complex designs and even create a window in the box itself.
One way to use this technique is by putting your logo or other information on top of the lid, which allows customers to see it when they open up their packaging. This makes it very easy for them to identify what's inside immediately. So, they know whether they want another item from you before even opening it up themselves later down the line.
9. Choose a Vibrant Color Scheme
Color is one of the most powerful tools you have to convey your brand identity. Use it to draw attention, make a statement, and set trends in the industry.
Here are some ways Color Can Help Your Brand
Use color to create a mood or atmosphere around your packaging design. If you are selling products that look great in black and white, use bright colors like red or yellow on the exterior of your box instead of plain old white paperboard boxes with no decoration. The contrast will be dramatic while also showing off what's inside them.
Use color as an element within your branding strategy, from logos themselves all the way down through finished product designs themselves. It means using specific combinations such as red/white rectangles with text written in black typeface overtop them. These types of combinations tend not only to help users see which product category they are looking at. But it also gives customers something memorable and easy to remember when browsing through their local store shelves later on down the road.
10. Use White Space Effectively
White space can be used to draw attention to other elements on the page. You will want to ensure that there are no distracting elements in white space, such as unnecessary text or images that do not relate to your brand or product. White space is also an excellent way of breaking up content and creating a sense of calm. This makes it easier for people who are scanning through your packaging design ideas or reading them online.
11. Create a Simple Pattern that Draws Attention
You can use this technique to draw attention to any part of your box exterior, whether it be its shape or texture. To start, you need to choose a pattern that will be repeated throughout your design. For example, if you have an oval shape on one side and a square shape on the other side, but no other distinguishing features between these two sides, then you could create something like this:
First, pick out an image for your pattern image and think about what kind of style you want for it. Make sure there's a contrast between every part of it, so people notice when they look at them together and separately. Otherwise, everything will blend into one big mess! Next, decide where exactly in relation to each other each component should go based on their features. You can even stick them together somehow so they do not end up being random pieces stuck onto some random background object."
Read More: 8 Unique Soap Packaging Ideas That Will Make You Say Wow!
12. Use Text Strategically but Sparingly
Text can be used strategically in product packaging to highlight key features, add humor or a sense of fun, communicate the story behind your product and company, or even tell a story of its own.
For example, if you are selling an outdoor activity like camping, but with a more modern twist. You can use text highlighting how much easier it is than traditional backpacking trips because there are no heavy packs to carry on your back. Or perhaps there is something about this particular brand of camping equipment that makes it stand out from other brands, they come with free coffee mugs. The possibilities are endless.
13. Add Surprise and Joy Factor for Your Customers
One of the best ways to make your product packaging stand out is by decorating the interior of your custom boxes to add a surprise factor for your customers.
This can be done in various ways, but here are some ideas:
Use your logo as a pattern on one side of the box exterior. This makes it obvious that you use this particular item and gives them an opportunity to see more of what is inside if they are interested in purchasing it.
Create simple patterns that draw attention to specific parts of your custom boxes' exteriors. This helps customers understand how they'll use their product while also showcasing how much thought went into designing it.
14. Add Secret Messages or Symbols to Your Custom Packaging
Secret messages or symbols can be a great way to add a bit of fun to your packaging. You can use secret messages or symbols as a way to encourage customers to share photos of their products with others, which is especially useful if you are trying to build an online community around your brand.
Secret messages and symbols are also great for encouraging customers who want more information about the product itself for example, if you have an apparel line that offers discounts based on how many items they purchase in one day or week, adding buy one get one free stickers will let them know what they need to do next.
15. Print on Both Sides of Your Boxes
This is a great way to add visual interest and make your product stand out from others in the market. A good rule of thumb is that if you can see it, they will also be able to read it easily. The key here is making sure that the text used in print does not distract or take away from what you are selling, it should instead be informative and useful for customers who buy this product. And lastly, ensure there are enough lines of text so that even if someone doesn't have the perfect vision, they can still read through them.
Don't underestimate the importance of custom packaging design and materials.
You might be thinking, "don't I just need to ensure my product packaging is on point?"
Well, yes, but that is not the only thing you should consider.
You also want to consider how your packaging design and materials will work together in order for it to be effective. If a customer opens up your product packaging and sees something they do not like, then what happens? They leave without buying anything. So, if you want people coming back for more products from you or recommending them to others who might enjoy them, then make sure these two things are going well together.
Read More: 21 Evergreen Eco Friendly Packaging Ideas
Conclusion
The most important thing to remember when designing custom products is that you want your customers to be happy with their purchases. It is not enough to simply get the word out about your product, you also need to give them an experience they will never forget. Thus, it is important that any packaging design you create focuses on how well it represents what's inside and out.
