Embarking on a journey to democratize beauty products, Undefined was founded by a fierce black woman!
The goal was to create a skincare brand well-suited to everyone, not just a specific target market. The brand creates plant-based solutions that work like magic, and the best part is that they don't cost an arm and a leg.
Empowering women and the planet, the CEO launched a brand with a strong girl power message, offering a range of non-toxic, cruelty-free, and sustainably sourced vegan products.
"Undefined is Clean, Conscious, Inclusive, Plant Magic. We live at the intersection of wellness meets adaptogens meets purpose-driven conscious capitalism. My mission is to 'undefine' and democratize beauty and destigmatize plant-based solutions through an unapologetic, uncompromising, unfiltered approach. Wellness shouldn't be elusive or exclusive let's democratize it."
Motivated by providing a clean-ical approach to skincare brands by creating plant-based solutions that work wonders and aren't heavy on the pocket, Undefined came into existence. With soaring prices, skincare has become a luxury, and Undefined was founded with the mission to break this barrier.
Now the only goal was to look for a packaging partner sharing similar values.
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The Hurdle
However, Undefined Co. faced one challenge in bringing its vision to life: finding affordable and eco-friendly packaging. As a brand committed to sustainability, it needed to find eco-friendly and affordable plant-based packaging.
However, finding the perfect packaging partner proved to be a challenge. Undefined Co. searched high and low for a partner to meet their specific requirements. They scoured the internet, attended trade shows, and even reached out to other businesses for recommendations.
But each time, they came up short. Either the packaging was too expensive, not customizable enough, or didn't align with their brand message. Undefined Co. felt stuck between a rock and a hard place.
Trapped in the vicious cycle of receiving tons of emails, sharing information with the packaging partner, and backing out after getting a price quote, the owner started worrying. They couldn't compromise on their values but couldn't launch their skincare line without the right packaging.
They scoured the internet and even asked their friends for recommendations. One of their friends introduced them to Michael from Half Price Packaging. Michael understood Undefined Co.'s mission and offered them a range of eco-friendly boxes options that were both sustainable and affordable.
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The Ultimate Fix
Michael put in his best effort to give the client a clear picture of what the company had to offer. He made sure his client was well taken care of, providing them with a visual feast of sample tutorials in the form of a video!
"Michael from Half Price Packaging made the whole process seamless and efficient. He was available 24/7 for any queries I had, which simply took my stress away."
With strict packaging requirements in mind, Undefined Co. wasn't about to settle for anything less than perfection. They needed a box that would align perfectly with their brand's ethos of sustainability and affordability, without sacrificing style or functionality.
The Half Price Packaging team was up to the challenge and put their heads together to create a custom packaging solution that ticked all the boxes. From the size and shape to the material and design, every detail was carefully crafted to meet Undefined Co.'s strict requirements.
When Michael from Half Price Packaging took on the challenge, he knew just what to do. He suggested the perfect solution tuck box made from recycled cardboard with one film-laminated TEST 3 (T) layer: Fully recycled liner cardboard. It was eco-friendly, durable, and aligned perfectly with the client's brand message.
But Michael didn't stop there. He put together a team of designers and engineers who worked tirelessly to develop an initial series of diagrams for the client. The team left no stone unturned, ensuring that the packaging was functional and aesthetically pleasing.
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When the sample box was sent over for final approval, Undefined was thrilled to the core with how beautiful the box was. However, there was still one hurdle. They placed a large order of 25,000 boxes and expected delivery at their doorstep in just 8 days.
"The company was extremely cooperative when I shared how soon I needed the boxes. They provided the quickest turnaround time, which you cannot get from any other company."
The dedicated team at Half Price Packaging worked tirelessly day and night to ensure the order was completed promptly. Everything was done in just one business week, from placing the order to getting the final design approved and then delivering it to the doorstep of Undefined.
After receiving the final order, Undefined was truly satisfied.
"I was simply amazed by the premium-quality boxes they provided, that too on such short notice."
Since then, Undefined has become our valuable and loyal client. They only reach out to us for all their packaging needs.
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The Final Outcome
The product and packaging conveyed just the right meaning when the brand was launched. The premium packaging spoke volumes about how the brand keeps its customers at heart.
"I received an overwhelming response from the customers in terms of packaging. They were excited to see the color scheme, UV printing on the box, and the perfect matte finish. Some customers even touched the box surface and claimed it as satisfying."
The cool hues of pink and purple with a quirky font style are what made the boxes such a success. It immediately gave off a posh look that too in the budget. The company made an annual profit of 26% and is now one of the fastest-growing skincare brands in the US.
Undefined continues to receive positive feedback after every new skincare line. Customers eagerly await how the next packaging of Undefined will turn out.
Undefined Co. has now become a part of our packaging family, and they haven't looked back since! We're proud to call them one of our most valuable and loyal clients. When it comes to their packaging needs, they only trust Half Price Packaging to deliver quality and sustainability every time.
With our partnership, Undefined Co. continues to empower women and the planet.
So, this is the success story of Undefined. This story proves how brand packaging can make or break the situation, especially for someone who is new in the market.
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