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Eco-Friendly Elegance: Navigating the Growth and Trends in Sustainable Custom Packaging Design

sustainable custom packaging

The packaging industry has grown tremendously over the years, particularly in recent times and since the introduction of custom packaging. The packaging industry was estimated to be worth nearly USD 1,098.81 billion in 2023, with further growth, serving almost every sector with diverse needs.

Custom packaging is the best solution for small and medium-sized businesses, companies, and startup organizations. It can help them keep the products safe and increase their brand identity.

One can use custom packaging for a variety of retail products, cosmetics, food, beverages, and other consumer goods that require shipping, transportation, and display in the store. Packaging has many elements, from designing, developing, and packaging material to printing. The design of these boxes is the first stage. The next stage is the selection of packaging material based on the type of the product.

The traditional packaging materials such as plastic and glass were not deemed safe for the environment as, after usage, the boxes ended up in landfills. And they increased the carbon footprint as the packaging material is not biodegradable.

Table of Contents

1. What is Sustainable Packaging Design?

2. The Need for Sustainable Design?

3. How Can Customers Play Their Part In Environmental Betterment?

4. How Packaging Companies implement Eco-friendly Options

5. Why the Future of Custom Packaging involves Sustainable Design?

6. Steps Towards Sustainable Packaging Design

7. Takeaway

What is Sustainable Packaging Design?

One aspect that has become key in custom packaging, apart from structural design and digital printing, is environmental responsibility and developing packaging practices that fulfill sustainable requirements.

For example, in the food industry, the packaging material is critical, and regulating authorities verify if a particular material is safe and can be used for the intended shelf life period for the product or not.

One of the key challenges for numerous packaging companies is to develop product packaging designs that integrate sustainability and environmental responsibility. Packaging significantly impacts the environment, and packaging companies are identifying every process from materials to processes.

According to research, packaged boxes are thrown away after usage and make up almost 24% of landfills every year, and this does not include the boxes thrown into rivers, roadways, and oceans. The complete life cycle of a packaged box is studied as a benchmark on which other designs and the development of other custom boxes are based. The life cycle assessment includes:

a) The packaging material, whether it is cardboard, fiberboard, corrugated, or Kraft

b) The packaging process

c) Aimed products

d) The logistics and delivery system; and

e) Waste management

The Need for Sustainable Design?

Packaging companies know the relevant regulations for packaging manufacturing, selling, and using their products. The traditional "R's" considered for sustainable design include 'Reuse, Recycle, and Reduce.' The most vital function of these boxes is for the safety and security of the contents.

In contrast, digital printing applies a formal theme, company logo, color, artwork, and other necessary details on the packaging. If you do not use superior material quality, it can lead to the degradation and loss of contents, resulting in customer dissatisfaction.

Modern packaging companies are aware of the growing concern of climate change resulting in extreme weather patterns across the globe. The current global scenario calls for positive input at every stage of the packaging value chain, which includes:

a) Sourcing from responsible and credible sources

b) Converting the material into a form that is suitable for custom packaging

c) The packaging design that represents the specifications of the proposed custom boxes

d) The innovative digital and offset printing

e) End-of-life options such as reusability allow consumers to use the packaged box for other purposes, such as storing household things.

How Can Customers Play Their Part In Environmental Betterment?

Apart from packaging providers, consumers also should play a part and carry out their social responsibility. Consumers can reduce their packaging footprint by choosing a custom design that utilizes eco-friendly, recyclable packaging materials that do not contribute to land waste. Experts say to consider the four factors below to determine the sustainability of a packaging solution:

Effective: Ensures protection of package contents and adds value

Cyclic: The materials used for packaging should be cycled multiple times to minimize degradation

Efficient: The machines and systems should utilize the packaging materials efficiently and provide robust, durable, and flexible quality

Safe: The complete packaged box should not pose any risk to human health

Implementing lean technology is best for streamlining the packaging process, minimizing waste, and highlighting processes requiring fewer materials. Sustainable design improves the shelf life and enhances the longevity of the products.

How Packaging Companies Implement Eco-friendly Options

Sustainable design is easily achievable by using modern practices, efficient resource designs, and recycled and renewable packaging materials.

Nowadays, it is easy for packaging companies to source renewable materials and incorporate them into custom designs. The recent trend is to buy packaging design and then use flexible packaging that reduces greenhouse gas emissions, improving the value of the custom boxes and reducing overall costs, which is why many packaging companies offer wholesale rates on bulk orders.

Conventional packaging systems use up to 80% of the energy, resulting in increased carbon emissions that are not good for the environment. The alternative and sustainable design can extend shelf life, prevent damage or leakage of the intended content or product, and allow consumers to save money.

Sustainable design is not an option but a necessity. The pillars of the eco-friendly environment have always revolved around 'reduce, recycle, and reuse.' All multinational companies and big corporations are taking steps to reflect sustainable values through their products and services.

Technological advancement has played an essential role in breakthroughs in eco-friendly designs and even experimenting with sophisticated and new styles. This allows brands and businesses to achieve diversification and a competitive edge.

Eco-friendly design is where the packaging material reduces its carbon footprint over time. One can achieve eco friendly packaging by considering three factors:

Materials: Make sure to use packaging material that is 100% renewable and natural

Process: Implementing lean methods throughout the value chain

Reusability: Allowing consumers the option to use the custom boxes for other purposes

Why the Future of Custom Packaging Involves Sustainable Design?

Sustainable packaging design is a custom packaging process that emphasizes putting in as little negative impact on the environment as possible. Durable materials such as Kraft tick all the right boxes as they are sturdy, flexible, long-lasting, and recyclable.

The flexibility in design allows companies and entrepreneurs to bring intelligent and innovative designs. Having unique packaging designs can enhance the brand appeal and entice customers to buy.

The reusability options increase brand loyalty as consumers want to associate with brands that follow social responsibilities and reflect them through their products and services.

Smaller and medium-sized consumer brands are focusing on sustainable options due to limited budgets and the desire to achieve a competitive edge.

Cardboard is an evergreen packaging material that is organic, robust, and biodegradable. Corrugated material is another popular material known for its strength and stability. It is used for storing and shipping heavy objects.

A simple cardboard box is said to be over 80% recyclable. The main ingredient of cardboard comes from paper pulp and raw materials extracted from trees.

Apart from natural raw materials, bio-based plastics, more commonly called corn plastic, are made from organic compounds and are now used as packaging material.

Steps Towards Sustainable Packaging Design

The simple steps that a brand can take to move towards sustainable design are:

Test sustainable design on one product: If your brand has multiple products, start by implementing the sustainable design on one product and evaluate the results. If successful, revamp the branding and packaging for other products.

Ask for packaging samples: Request packaging samples to get a fair idea of the design and make necessary modifications.

Evaluate quantity and cost: Determine the total number of custom boxes required and calculate the total cost. Recyclable materials and wholesale rates make these boxes economical.

Reflect social awareness: An eco-friendly design resonates well with your target audience as it reflects your brand's responsive social awareness.

Incorporate Sustainable Design in Marketing Campaigns

Promote your sustainable design as part of your marketing campaigns to create awareness and attract eco-minded consumers.

Sustainable packaging is an undeniable reality. Brands or businesses that ignore it cannot survive in the market for long. Growing eco-consciousness increases the appeal of products for buyers. To stay competitive, it has become essential to adopt eco-friendly packaging solutions that do not leave any carbon footprints or negatively impact the environment.

Also Read: Welcome to the New Era of CBD Pre-Roll Packaging

Half Price Packaging is helping brands and businesses stay competitive in the market and attract many eco-minded buyers. You can enjoy discounted rates, free shipping, support on bulk orders, and eco-friendly packaging solutions. Order Now!

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