Packaging News Detail

The Definitive Guide to Flyer and Brochure Sizes

What distinguishes a brochure from a flyer? The fold is the primary distinction between a flyer and a brochure, but there are many other differences as well. They serve entirely different purposes. There are many tasks that a brochure can complete that a flyer cannot, and there are some tasks that a flyer should perform all by itself. In terms of size, there are numerous standard brochure dimensions, but only a few common flyer sizes.  

Your marketing objectives will determine whether you need a flyer, a brochure, or both. Your size and material for your flyer or brochure depend on your marketing objectives and requirements. 

Got it all? No? Don't worry; we have a complete guide to flyers and brochure sizes & dimensions for your better understanding. 

When Do You Need a Flyer?

custom flyer

Whether you insert flyers into publications, distribute them at trade shows, or include them in your packaging when you ship out customer orders, they are an incredibly versatile method for spreading your message. 

A flyer is the best tool to use when you need to spread little bursts of information. Flyers are used to: 

1. Inform others about a sale 

2. Declare your business launch to the public. 

3. Publish a fact sheet about your product to initiate a conversation with your consumers. 

4. Promote your identity, your business, and the current cause you are supporting. 

5. Declare an upcoming event 

6. Distribute coupons to your clients. 

Standard Flyer Sizes

custom designed flyer

The average flyer size is that of a piece of computer paper. That is 8.5" x 11" in the US and very equivalent A4 (8.3" x 11.7") in the rest of the globe. But when it comes to flyers, smaller formats are also common. The most typical sizes for flyers include: 

A6 (small) flyers 
4.13" x 5.83" inches 

Square flyers 
4.72" x 4.72" inches 

Long Flyers 
3.67" X 8.5" inches 

Half page flyer 
5.5" X 8.5" inches 

US Letter 
8.5" X 11" inches 

The above list contains flyer sizes in inches. The size you choose for your flyer design will mostly depend on its content, distribution location, and target recipient. Choose a larger size, like letter size or A4, if you want to convey a lot of information or plan to stick your flyers on the walls. Choose an A6 or DL standard flyer size if you want to mail your flyers out. These sizes will fit into most conventional envelopes. 

Most Suitable Flyer Materials  

Here at Half Price Packaging, we understand that paper stocks are not that durable for flyer dimensions. However, we also understand that our clients are imaginative people who enjoy having a wide range of options.  

That's why we provide the two best grades of paper for flyer printing:  

1. Premium 

  • 80/100lb (matte/gloss) cover weights are available. 
  • Feels strong and luxurious. 

2. Pearlescent 

  • Astonishing glossy, shimmering finish in 100lb 
  • contrasting colors 
  • tough, crease-resistant finish 

Portrait Vs. Landscape Flyers  

Should your flyers be read from top to bottom, or should they be read more from side to side? Of course, the decision is entirely yours. 

flyer

Most people typically see a flyer with a portrait layout and the major text at the top edge. However, nothing can stop you from defying tradition and presenting it in horizontal flyer

A portrait may be the obvious choice for most organizations because the subject may seem more intimidating or even regal when viewed in portrait orientation. Subheadings and sections make it simple to break the text into smaller pieces farther down the page. Since most people's eyes naturally gravitate toward the top, you can maximize the impact of a main heading or image. 

When Do You Need Brochure? 

You need a brochure when you need to convey more information that a flyer can't convey. That is the primary distinction between a brochure and a flyer. However, there are other differences between them as well. Another clear distinction between a brochure and a poster flyer size is that the former has folded while the latter does not. Yes, a flyer can be folded, but if the fold is included in the design, it is no longer a flyer but a brochure. 

The fold is crucial. There are numerous methods to fold a brochure, and the ideal folding option depends on the size and design of the brochure. 

Types of Brochure Fold

1. Half-fold 

2. Trifold 

3. The gatefold 

4. Two-gate fold 

5. The accordion fold 

6. In parallel 

7. Z-fold 

8. Roll Fold 

And many others.  

Standard Brochure Sizes

What is the standard size of a brochure? There are many common sizes for brochures. Before folding or when opened, the following paper sizes are most frequently used for brochures: 

Letter size: 8.5” x 11” (or 21.59 x 27.94 cm) 

DIN A4: 8.3” x 11.7” (or 21.0 x 29.7 cm) 

Legal size: 8.5" x 14" 

Memo size: 5.5” x 8.5” 

Tabloid size: 11" x 17" 

9" x 12" 

11" x 25.5" 

Letter-size half-fold and tri-fold brochures are the most popular types. 

When to Pick a Brochure Over Flyer 

flyer and brochure

So, when would it be preferable to print a brochure instead of a flyer? Basically, whenever you want to spread more extensive information, you employ brochure dimensions.  

This might occur when you: 

1. Maintain the relationships you have established so far. 

2. You would like to inform an interested audience about a product or promotion. 

3. Need to keep reference materials on hand. 

You would use a brochure to provide information to people who are interested in learning more about your product after arousing their curiosity, for example, by handing out flyers at a trade show that describe all of the awesome facts about your business in bullet list format. After reading the brochure, the potential customer will use the information to either purchase the product, schedule a consultation, or take any other action required to make a business deal. 

Last but Not Least  

Always consider the final product's actual size and shape at every stage of the design process when creating a flyer, brochure, or any other printed item. A design that looks fantastic as a tri-fold won't likely work as an accordion fold, and a design that works for a letter-size brochure probably won't work for a tabloid-size brochure. 

Decide what you will make, flyer sizes or brochure dimensions, and how it will be folded before you even begin the design process.  

Once you have made up your mind, you can email flyer dimensions and designs to us and we will bring your imaginations to the real world.