Packaging has
become one of the essential aspect of branding, and business companies are
designing their marketing strategies keeping the value of packaging in mind. We
live in a tough business world where consumers have a diversity of options when
it comes to retail, cosmetic, or food products. The modern day customer has
become quite smart and only stick to a brand that promises to deliver quality
product and service every time.
Today, for many
consumers, the first impression is the last impression. Marketing research and
surveys suggest that in a retail or super store, a brand has less than 20
seconds to grab the attention of the customer. In a store, the products are divided
according to categories, and in each category, there are several options for a
customer. Experts consider packaging so important that even a good quality
product will be ignored if the packaging and presentation of the product do not
impress the customer. A neat and sophisticated packaging shows that a company
is going the extra mile to fulfill the expectations of its customers and not
compromising on anything.
The trend of
custom products has increased in recent times, and it can be seen with examples
such as customized clothes, bags, shoes, watches, and even electronic gadgets. The
rapid and innovative advancement in technology has helped with the success of
custom products. Technology has also influenced the packaging industry, and now
business companies big or small can order custom boxes instead of the
standard and ready-made boxes for shipping or displaying purposes.
The Modern Era of Custom Packaged
Boxes:
Traditionally,
business companies used standard boxes for packaging, and there were limited
options available. But due to technological growth, a business company or even
a startup company can order distinctive custom packaged boxes according to a
given specification. For example, if you have started a cosmetic brand, then
you can easily design and develop a new style of packaging for a variety of
cosmetic products that you want to sell. A custom lipstick box will be entirely
different from a custom eyeliner box.
In the
traditional packaging process, the production of standard boxes in a particular
or unusual shape required the use of a die. The die is necessary to give proper
cut and shape to the box. Depending on the size of box required, and the complexity
of the design, the cost of using a die becomes quite expensive. But with
innovative packaging, there is no need of using any die for making boxes. Many
of the companies and particularly the small and startup organizations think that
custom boxes are expensive as it takes extensive amount of skill
and resources to implement a specific design along with the other value added
features. The truth is, many packaging providers offer custom packaging boxes wholesale rates that means you can avail considerable
discount if you order the personalize boxes in large quantity. The reasons why
custom packaging has become the talk of the town are
·
Improved
Functionality
The word custom
means that the boxes are made according to the design requirements given by you
which means you are free to choose the size, shape, layout, color, font, image,
tagline, and logo for the boxes for your brand. The boxes are usually made from
cardboard, corrugated, or Kraft material which is tried and tested for stability,
flexibility, and durability. The custom packaging not only provides a safe and
secure packing for the product but to easily be displayed on retail shelves and
racks as well.
·
Attractive
and Stylish Design
Nearly all kinds
of enchanting and alluring designs are possible on a custom box that can help
your brand become more visible and captivate an increased number of customers.
The modern trends show that customers are always fascinated by new design and
style in the product packaging as they can connect with the product.
·
Promotional
Purpose
The standard form
of marketing involved spending a significant amount on print and media
advertisement, but a recent study shows that creative packaging can be a cost
effective solution to increase brand perception. Apart from the colorful
designs, the custom boxes include an artistic brand logo, vibrant
artwork, and other necessary information pertaining to the type of product. The
precise and relevant information itself can compel the customers to buy the
product.
·
Distinctiveness
One of the
critical importance of modern style of packaging is also to achieve a competitive
edge. Today, business companies are trying to integrate and make use of all the
strategies that can help them attain success and sustainability. Custom
packaging is one avenue that can promise success as it allows you to experiment
the boxes with new and vivid designs that can help your brand to be
distinctive. Once a customer is a fan of your product, then he/she can easily
identify and recognize your brand amid other competitive brands.
The Cost Effective Marketing Solution through
Custom Boxes:
It is a wish and
dream of nearly every business company to maximize profits, minimize costs, and
achieve economies of scale. If you are the owner of a startup business with
limited budget and investment, then the custom boxes wholesale is the best thing for you as it can not only
help you present your products but also give your brand more exposure in the
market. It can also help to connect and build trust with the target audience.
The tradition of
plain boxes for shipping and advertising purpose is becoming obsolete, and it
is time to relish the opportunity of custom packaged boxes that have a
trendy and elegant appearance. The affordable wholesale rates help you to
implement a wide range of customizations on the boxes you want to develop and in
a reasonable amount without any extra charges. Previously, there was no concept
of custom options, and product manufacturers had limited option when it came to
packaging. The introduction of custom boxes has uplifted and added a new dimension to the
retail, food, and cosmetic industry. The best thing is that custom packaging can
be used by anyone from a multinational to a startup company and even for your
personal use. There are many people who want to try new options when presenting
a gift to their loved one; they can achieve it quickly with the help of a
sophisticated custom gift box.
The Need to Employ Service of
Professional Packaging Company:
Half Price
Packaging is one of the best online packaging company that provides authentic
and affordable custom boxes wholesale. We employ
top quality packaging and printing system that comply with the industry
standards. We have an expert team that will guide you in the best manner to
help you achieve your marketing needs and increase of sales through stylish
packaging.
Our design team
is skillful and knows the value of modern and distinctive packaging in today’s competitive environment. The design
team is aware of the current trends in packaging and offer you an archive of
awe-inspiring designs that you can choose for your product packaging. You can
also share your own creative idea or concept, and the design team will add the
required finishing touches to it.
We use superior
quality cardboard, Kraft, and corrugated material for the packaging of the
boxes. The final material is selected depending on the type, size, and purpose
of the product. If it is a delicious pizza for delivery purposes, then Kraft
material is most suitable. Our packaging material is robust, safe, durable,
and eco-friendly, which means it will not add to the carbon waste. There are
several shapes that we offer for the custom packaged boxes that include the
standard rectangle, oval, square, and circular shape and modern sleeve and
tray, tuck-end, pillow, and reverse tuck end shape.
Half Price
Packaging is one packaging company that allows a maximum number of
customization to its client and customers. We allow clients to pick a
wide range of custom features, whether it is finish quality or printing
options. We use modern digital and offset printing that allows our team to
deliver astonishing visual display in the custom boxes from the logo to
the artwork and the necessary information that needs to be imprinted. You can
choose Glossy, Matte, Aqueous Coating, and Spot UV for
the custom packaged boxes. We also custom fit die-cut window and handles to the
boxes that make them easier to hold and carry while walking. Other value added
design features include embossing, gold foiling/silver foiling, and raised ink.
No matter what
your budget need is, we have got the right solution for you with our economical
offer that reduces the total cost of custom packaging and provides you with an amazing
discount on bulk orders. Our team always keeps you updated on the progress will
only begin designing after you approve the demo design that we share with you. The
custom boxes wholesale are best for
startups and can help them enhance their brand name in a fantastic way.