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Top 10 Packaging Insert Ideas to Boost Customer Satisfaction and Loyalty

Packaging inserts are a great way to communicate with customers, clients, and prospects. They can be used in many different ways, from promoting your brand and products to offering customer loyalty incentives or upselling other services. By using packaging inserts effectively, you can boost customer satisfaction and loyalty while creating connections between your brand and audience. 

Top Packaging Insert Ideas To Boost Brand Loyalty 

In order to give a boost to customers’ satisfaction and brand’s loyalty, here are 10 incredibly useful packaging insert ideas: 

Create Brand Awareness 

You can use packaging inserts to build brand awareness. Cardboard packaging inserts can help you build a strong brand identity and increase customer loyalty by communicating your business's values, beliefs, and mission. 

custom packaging inserts

Showcase products or services that are different from competitors’ offerings. For example, if you sell organic food products, consider using an insert showcasing local growers or producers as well as some tips on how to use organic produce in recipes that customers might enjoy making at home e.g., soups. This type of content will provide valuable information about your company without being too promotional.  

It shows what makes them stand out from other businesses without being overly boastful about their qualities or services, and it also allows customers who may not know much about the brand before now see these things firsthand. 

You can utilize cardboard inserts for packaging to create trust with customers by sharing stories about how people have used your product(s) over time through testimonials or reviews posted online, such as Yelp pages where people share their experiences with certain brands' products after using them regularly over time.

Read More: How Does Packaging Help In Establishing Brand Identity?

Promote Other Products And Services 

Promoting other products and services is another way to keep customers coming back. Showcase social media links and next steps for your customer(s), or communicate with them in an intimate way though printed corrugated packaging inserts. Tell the brand’s story through photos, videos, and other content that helps you tell what makes you unique from others on the market. 

Communicate with customers in an intimate way by asking for feedback on their experience shopping with you, and do not forget to upsell. 

Enhance The Cross-Selling Process 

Cross-selling is a great way to increase sales. When you offer your customers a related product or service, they are more likely to buy it because they already have an existing relationship with you. You can use custom cardboard packaging inserts as part of the cross-selling process in several ways. 

Offer free samples of another product within the same category. For example, if you sell socks and tights separately but also have them together as one set, then include a coupon code for those items inside your box so that people who want both can save money when purchasing them together. 

List other products by brand name within boxes themselves, this allows people who are interested in purchasing multiple items from one store all at once instead of buying them separately every time they visit.

It also gives them an extra incentive not only because they are saving money by buying more than what is needed initially but also because there is no need any more just knowing where everything goes once bought. Instead, we are showing ourselves off through exclusive features such as having our own logo printed on top instead. 

Showcase Social Media And The Next Steps For Your Customers 

Social media is one of the most popular ways to communicate with consumers. Use your custom packaging inserts to showcase what you have going on social media and how they can connect with you. 

product packaging inserts

(a). Include a link to your website or blog on the front page so customers can easily find out more about you, or use it as an additional call-to-action when printing out the insert at home. 

(b). Include links to each of your social media accounts in case anyone wants more information from them later on down the line whether that is after placing an order online or just seeing how much fun people are having together through pictures posted online! 

Communicate With Customers In An Intimate Way 

Packaging box inserts can be used to communicate with customers in an intimate way. They can also help you create a deeper connection between your brand and your audience by sharing values and beliefs that are important to you. 

Ecommerce packaging inserts are perfect for communicating with customers who want a deeper level of connection with the brand they are buying from and those who just want some extra information about what is inside the package they are opening. 

Tell Your Brand’s Story 

If you want to create a strong and memorable impression on the customer, then tell them about it. This may sound obvious, but many companies fail to do this, and it is one of the most important things for any company to do.

brand packaging inserts

Your packaging cardboard inserts can help convey an overview of what makes your business special and help explain why customers should choose you over other brands. Here are some ideas: 

1. Tell how your products are made or how they were created by someone who knows something about them. Doing so will show that you put quality first. 

2. Showcase stories from others who have used or bought from you, this shows that others trust what you do. 

3. Explain why certain products are popular among customers and this builds loyalty. 

Read More: Kraft Paper: The 101 Guide

Gather Feedback From Customers And Clients 

By collecting customer and client feedback, you can improve your products, services, and packaging. If a customer has a bad experience with one of your products, they may be more likely to tell others about it. And if many dissatisfied customers have left negative reviews online about you or your business, that means others will also read those comments. 

By gathering this information from customers and clients, it is possible for companies like yours to gain valuable insights into what works best in terms of product design or marketing strategies, and then use those insights as the basis for future decisions about how things should change going forward. 

Upsell Products And Services 

Upselling is a sales technique where the salesperson attempts to sell a customer an upgraded or additional product or service. It is one of the best ways to increase revenues by offering more value, especially if your product or service is already on sale.

custom product packaging inserts

Upselling existing customers on additional products, services, and/or bundles which may include free shipping. This helps you keep them loyal because they know what they are getting with each purchase. Plus, it helps you make more money per sale by increasing overall revenue per customer and reducing discounting costs associated with discounted prices on items that are not in high demand, such as cold-callers who are trying out new tactics without knowing how well they will perform within their current market segments. 

Create Connections With Your Target Audience By Sharing Values And Beliefs 

Another useful way to utilize the packaging inserts for enhancing the brand value and customer loyalty is creating connection with the potential buyers by sharing their values and beliefs in the following ways. 

(a). Showcase your brand's values and beliefs. We all have unique values that shape our lives, but we often do not take the time to share them with others. By creating content around these topics, you can connect with your target audience emotionally and create a deeper connection between them and your business. 

(b). Connect with customers through personality. The best way to ensure that someone will buy from you again is by showing them what makes you different from other brands in the marketplace, and how you stand out as an individual within that category. Showcasing personal stories or images of how people look at life differently than most people do will help you accomplish this goal. 

Increase Customer Loyalty 

Customers are more likely to buy from companies that they feel have a personal connection with them. This is because they perceive the products or services in your company as being uniquely yours, which means you have an advantage over other businesses. 

custom inserts for boxes

You can achieve this by using packaging inserts of your own design and/or getting creative with the packaging itself e.g: encouraging customers to share their experiences. 

Final Verdict 

We hope you have found some ideas for your own company. Packaging inserts can be a powerful tool in any marketing strategy and provide many other benefits. For example, they help increase customer loyalty by letting your customers know that you care about them and their needs. By offering them something special or exclusive, you are reminding them why they love your product so much and want even more of it.