According to the KISS (keep it simple, stupid) principle, sometimes simple and understandable designs are the most effective. Even when it comes to packaging design, the goal of simplicity still applies. Though it was first popularized in the 1950s, minimalism packaging has recently amassed a significant following. The phrase "less is more" has shown to be simple to apply and successfully draw attention without sacrificing aesthetic appeal.
"Great design is a great complexity presented via simplicity." – M. Cobanli
Minimalism can add a touch of purity, sophistication, and elegance while maintaining quality and efficiency, whether in the artwork on the packaging or the design of the box itself.
In this article, we are going to see how simple packaging can win the hearts of your customers with a budget-friendly approach:
The old strategies for standing out are beginning to oversaturate consumers' minds because modern marketing and advertising have become so intense and unnecessary common across all forms of media in today's world. Bright colors, strong statements, and at least two or three text fonts have long been standard tools for packaging materials that aim to catch consumers' attention.
Unsurprisingly, a new marketing rebellion is emerging from minimalism packaging materials that are incredibly simple. Total simplicity suddenly stands out more when everything else on the shelf is overly complicated. A simple white box with one short line of black text stands out in a sea of technicolor visual madness like a cool oasis.
There will be a noticeable increase in these clear and simple designs as 2022 approaches. The aesthetics of these products are a welcome change from the repetitive and boring colors, text, offers, and annoyance that come with many modern packaging design styles.
Read More: How Does Packaging Help In Establishing Brand Identity?
Find it interesting? Want to have simple packaging for your products? Don't worry; we have a solution for it.
Here we list the five best strategies for designing minimal packaging.
Regarding branded packaging, minimalism concentrates on what is necessary, and your brand logo should not be ignored. To keep the focus on your logo, you can choose to use just a plain background. By doing this, your customers are more likely to remember it, and your brand will be easier to recognize among the thousands of others in your industry.
Incorporating your company's brand color or shades into your minimal packaging design is always good if you regularly use them in your products and/or social media posts. For instance, you probably think of the iconic Tiffany's box when you think of the color teal. Along with their packaging, they use this color on their website and Instagram pages. Similarly, you can use such lively colors in your packaging.
Even though bold colors might be a good option, don't be afraid to stick with white and black color schemes. White is a color of purity and positivity frequently linked to minimalism. One such company is Anksia, which uses White Boxes to illustrate its brand values.
Try using clear or see-through panels if you want to add color and excitement while keeping your packaging simple. It creates an excellent unboxing experience by giving your customers a peek inside your product.
Along with the artwork and aesthetic packaging, minimalism can be applied to the materials used to construct the boxes. Utilizing fewer materials lowers production waste and costs for you and your customers and promotes sustainability. If you want something that is both aesthetically pleasing and environmentally friendly, Kraft Boxes are your best bet. Win-win!
It's crucial to remove all the components from your packaging that you do not require and clean it up to be minimal. This might entail reducing the number of colors used, eliminating unnecessary extra details, etc.
The sudden craze for minimalist package design has a lot to do with the fact that it generally has a smaller environmental impact. Numerous minimalist packaging designs emphasize using just one or two different types of materials. In contrast to Luxury Packaging, minimalist packaging uses fewer materials during production and has less visual content.
As a result, recycling is made simple since the product frequently lacks extra components like adhesives or other complicated elements. This is especially true for single-stream recycling, which is widely practiced and frequently made more difficult by empty containers that mix two or more different types of materials with adhesives.
Customers can easily recycle a product's container by selecting one that contains fewer materials. Minimalist packaging connects psychologically, emotionally, and physically with the consumer base in a special and frequently unexpected way, thanks to a simplified aesthetic. It is loved because it makes purchasing easier for the customer and has dynamic quality, which is easy to recycle.
Read More: How to Recycle Packaging Materials: A Quick Guide
It is likely that over time, the trend of minimalistic packaging will become even more simplified and use less material as it develops and grows. Ultimately, this will have the least environmental impact and the greatest simplicity.
Companies will continue to develop innovative ways to cut down on the materials used in their packaging as there are growing environmental concerns about using plastics and other Packaging Materials. These products will also have fewer labels, inks, and paints. In many cases, minimalist packaging will have designs that only use two or fewer colors. Minimalist packaging will be a strong competitor for the attention of environmentally conscious customers by using high contrast color selections and fewer variations of color combinations.
Several factors contribute to the continued popularity of minimalist packaging. Minimalist packaging can help your company lower its carbon footprint, show that you care about the environment, and draw in many environmentally conscious customers. Minimalist packaging uses fewer minimalist materials and smaller quantities of them.
The simplicity of minimalist packaging may be a good option for your products if you're trying to stand out from the overly crowded market. You can package your products in easily recyclable materials with the help of minimalist packaging designs, which also gives you a distinctive way to attract potential customers.
These best practices should be considered if you choose the minimal packaging option. Find some inspiration here and begin creating your packaging with us!
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