What if the key to getting influencers engaged and increasing your brand’s visibility lies not in the product itself but in how you present it?
That’s how some brands leverage this opportunity to grow their business further while others can’t. The key is often in how you design and send your PR package.
Stick to this article because you will develop a comprehensive understanding of the marketing tactics with the help of PR boxes.
What Are PR Packages | Key Benefits
In marketing, PR packages are special tools used to connect with influencers and create excitement about products or services. But what exactly is a PR package, and why should influencers receive these carefully designed bundles?
Increasing Brand Recognition:
PR packages serve as physical representations of your brand.
By sending influencers a well-thought-out package, you introduce your products in a memorable way. As influencers share their experience with their followers, your brand gets exposure to a larger audience.
Attracting Media Attention:
An influencers unboxing of your PR package can attract media interest. This can lead to additional coverage beyond social media, extending your brand’s reach into traditional media outlets and creating a wider buzz.
Building Influencer Relationships:
PR packages help establish and strengthen relationships with social media presenters. If influencers are impressed with your products, they are more likely to create content and collaborate with your brand, leading to engaging partnerships.
Generate More Sales:
The main goal of marketing is to increase sales! PR packages encourage people to share their positive experiences, which can enhance trust among their followers and lead to higher sales.
Read More: Guide to Designing PR Boxes for Brand Impact
The IPEC Cycle: 4-Step Approach
After acknowledging the importance of PR packaging, you should follow this 4-step cycle. By implementing these steps, you’ll unlock the full potential of your PR packaging strategy.
Step 1: Initiate—Building the Foundation for Your PR Campaign
As with any marketing campaign, it's important to start by defining the “why” behind it.
Set Clear Goals for Your PR Package Campaign
Start by defining the main objectives of your campaign. Whether your aim is to increase brand awareness, generate user content, or drive sales, having clear goals will guide every decision you make.
Identify and Define Your Target Audience
No matter how much you love your products, they won’t be a fit for every influencer. So, the more focused your audience is targeting, the better! Understand who your ideal customers are.
Pinpoint the demographics, interests, and behaviors of the audience you want to reach with your PR packages.
It will help you focus your efforts on the right people.
Step 2: Plan—Strategizing Your PR Package Campaign
“Uh, why did they send me this?” Not exactly what you want to hear from your influencers, right? It's best to find the perfect balance between what value you would like to get out of getting the endorsement of an influencer.
Choose the Right Products for Your PR Packages
Select products that align with both your campaign goals and the preferences of your target audience. It ensures the influencers receive items they can genuinely promote to their followers.
Find Relevant Influencers for Your Campaign
Research and choose people whose audience matches your target market.
Review their engagement rates, content quality, and past collaborations to make sure they’re a good fit for your brand.
For brands sending products, the concept of value exchange is crucial. The more value you put into your packages, the higher quality content you'll earn.
Step 3: Execute—Bringing Your PR Package Campaign in Action
We'll assume you have a curated list of influencers that align with your brand. Nice!
But again, just because a creator seems perfect doesn’t mean they’ll say “yes” by default.
Craft and Send Personalized Collaboration Pitches
It's important to be clear on who you are and what you’re asking for, then create pitches tailored to each influencer. And don't forget to outline the benefits of the collaboration for both parties.
Ensure your pitch is concise, engaging, and matches the influencer’s style.
Maintain Clear and Consistent Communication with Influencers
Keep communication open with your influencers. Make sure they have all the necessary details about the products, campaign, and timelines. This helps build a strong working relationship and ensures smooth execution.
Curate the Experience for Influencers
Go the extra mile to create an awesome gifting experience.
This means:
Including a personalized or handwritten gift note that thanks your recipients - sending PR packages in branded packaging (think: color scheme, logos) and personalizing which products you send to creators
Step 4: Close—Finalizing Your PR Campaign and Reviewing Results
Fulfillment is yet another time-consuming step of sending products to influencers. This is especially true if you’re sending a variety of products and package sizes to hundreds of influencers.
Ship Your PR Packages Efficiently to Influencers
As a courtesy, make sure to let influencers know when their PR package is on the way. Otherwise influencers will be left wondering, "Where's my stuff?”. So, ensure your PR packages are delivered on time and securely.
Use reliable shipping methods and track shipments to prevent delays or issues.
Engage with Influencers’ Content After It Goes Live
Don’t expect posts to roll in automatically as soon as your products go out. Shipping takes time, and influencers have to fit you into their respective schedules.
The key here is not to just play the waiting game but to be proactive.
Once influencers share their posts, engage with the content by liking, commenting, and sharing. This increases the reach of their posts and shows your appreciation for their work.
Read More: What is a Dieline Guide for Custom Packaging
Conclusion
Sending PR packages to influencers is a strategic way to increase your brand’s presence and connect with potential customers.
Use the IPEC cycle to grow with the PR boxes strategy.
Follow these steps to ensure your custom PR boxes make a meaningful impact and build positive relationships with influencers.
Feeling stuck with your packaging and PR boxes makeup design? Then, it's a great time to check out our tailored, perfect custom packaging services. Half Price Packaging offers a wide range of customizable packaging solutions for each of your specific product and branding issues.
Get in touch with one of our experts to see how we can scale your influencer marketing efforts in a fraction of the time.
