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Shelf Appeal or Shelf Dweller? Master The Concept of Commercial Packaging

master the concept of commercial packaging

Did you know 72% of American consumers say that product packaging design influences their purchase decisions? So, there’s a good chance unimpressive packaging can leave your product lost on the shelf, even if it's fantastic inside. That’s why it's critical to learn how to design impressive packaging. One of the great ways to do this is to get inspiration from good commercial packaging practices.

What is commercial packaging?

the query behind the word commercial packaging

Let’s start with the crucial query of what do commercial packages even mean.

It refers to the containers, wrappers, and other materials used to prepare products for sale and distribution to businesses or consumers. It's distinct from household packaging, which is designed for individual use after purchase. It serves several key purposes:

  • Shielding products from damage during transportation, storage, and handling.

  • Effective packaging is easy to open, use, and store.

  • Packaging communicates product details like ingredients, nutritional facts, and usage instructions.

Commercial Packaging Examples:

  • Corrugated cardboard boxes used for shipping and storing a wide range of products.

  • Plastic bottles and containers for beverages, sauces, and household goods.

  • Metal cans and tins for canned goods, tea and coffee.

  • Flexible pouches and bags for snacks, coffee, and personal care products.

  • Blister packs are used to secure and display smaller items like batteries or medication.

The Major Types of Commercial Packaging