As a business owner, you are probably already familiar with the importance of branding and marketing.
But did you know that packaging design can have a significant impact on your bottom line as well?
The right packaging design can help increase sales by up to 50%, while poor-quality or unappealing packaging can be enough to drive customers away altogether.
So how do you find a fantastic packaging designer?
In this post, we will walk through some tips for finding just the right packaging enterprise for your product's packaging:
Tips to Find a Fantastic Packaging Designer
Here are the ten best tips for getting a pro packaging designer for your products.
A Quick Google Search will Get you Started
If you are looking for a new packaging designer, it's probably not the best idea to go straight to the top of your list. A quick Google search will get you started. You can narrow your search by using keywords like "packaging designer" or "graphic designer packaging," and then find packaging designer in your area and on LinkedIn.
Once you have found a few designers, look at their websites and portfolios. You will want to see how they approach packaging Design, what kind of work they have done in the past, and whether or not they specialize in your industry.
Designers that Work with the Biggest Brands in the World
When looking for a packaging designer, it's important to find someone who has worked with some of the biggest brands in the world. That way, they can show you how well they have accomplished similar jobs on larger scales. It also shows that they have experience working with various brands and products, which will help them create packaging solutions for your business.
If you are a new business, it's important to consider how your packaging will work in the long term. Of course, you want something that will stand out against competitors, but you also want something that will still look good years later.
The best way to do this is by choosing a timeless design. You don't want something that will look dated in just a few years, so think about your brand's aesthetic and how you can use it in your packaging.
Moreover, if you are a new business and tight on a budget at initial level, you can go for freelance packaging designer.
Read More: What You Need to Know About Digital Printing in Packaging
Read Testimonials and Case Studies
Case studies are a great way to get an idea of how a designer works and a great way to understand the process. You can ask for references from previous clients, but if you want more than that, and if your product is complicated or unique, the best thing to do is read testimonials online.
Testimonials are one of the best ways to find someone who will do excellent work for you.
Designer Should Understands your brand, Product & Audience
Ensure your prospective designer understands your brand, its values, and its mission.
Also, ensure that they know the vision for the packaging design project. This will help them understand how you want to communicate with your audience.
For example, cosmetic packaging designer should have the how know about cosmetic products for their packaging. It also helps if you show them examples of how other brands have done it before (this can be done by showing images on Pinterest or Instagram).
They should know what type of work they will be doing on this project (i.e., logo design vs. print ad campaign), so they can prepare accordingly and come up with ideas that are aligned with yours as well as those of other stakeholders within the company like marketing directors who may have different ideas about what message needs to go out through their strategies at any given time during each quarterly period, etc.
Read More: The Popular Trend of Using Custom Cardboard Sleeves for Marketing of Soaps
Ask for Samples of their Previous Work
Ask for samples of their previous work. This is a great way to get an idea of what they are capable of and how well they can execute a project. In addition, you should ask for recent examples relevant to your project and high quality.
The more specific you can be about what kind of packaging design makes sense for this product (and its intended audience), the better off you will be in finding someone who understands exactly what works best with those elements.
If you are unsure which type of packaging design would be best for your product, or if you need help creating a mockup that you can send to a designer, let us know! We are happy to help with all stages of the process.
Ask if They are Familiar with your Industry
If you are selling a brand, the packaging designer must understand what makes your product unique and different from competitors in the same space. You want them to understand the market and have an opinion on which design elements will resonate with customers most effectively.
A packaging enterprise should be well aware of packaging designer job description.
Make sure they understand where you are going with this project: What are some trends? Are there any legal requirements or restrictions on how much information must be included on each piece of paper? What were some of the biggest challenges when designing these products/services before putting everything together into something cohesive (i.e., getting all these pieces together into one cohesive package)
Read More: The Popular Trend of Using Custom Cardboard Sleeves for Marketing of Soaps
Ask if They Have Experience Working within your Budget
Once you have found a potential packaging company, ask if they have experience working within your budget. Do not make any assumptions about what prices are acceptable for packaging design work; this can lead to frustration when it comes time for payment.
If possible, get samples of their previous work within your budget and see how well that fits with yours. Decide packaging designer salary before making any deals.
You should also ask for references and testimonials from previous clients. It is not uncommon to receive a discount on services, which can be a bonus.
Make Sure They Can Work in the Formats you Need
The packaging designer you choose will be the first person to see your product, so it's important that they can work with a variety of formats. Not all designers can do this, so it's important for you to ask about their experience with print and digital marketing materials.
Print: Whether your product is sold as an item in a store or through direct mail, packaging must have great aesthetic appeal and function as a visual representation of what's inside the box.
Digital: Although not as common these days, many products still require some kind of online component, from e-commerce sites like Amazon Prime, where consumers can view pictures before making purchases through those same sites themselves; or social media platforms like Facebook, where users can share photos with friends and family members who might not live nearby anymore but would still want one day visit their hometowns again someday soon enough."
Read More: Enhance Brand Recognition In the Least Time With Rigid Setup Boxes
Check out their Online Portfolio and Review Sites
If you are looking for a packaging designer online, the best place to start is their online portfolio. This will give you an idea of their style and how they approach design projects. If they have a lot of designs available for free, it's a good sign that they are confident about their work.
Another way to get an idea about the quality of their work is by checking out review sites such as Clutch, Upwork, or Fiverr (all popular freelance marketplaces). You can also check out reviews from other clients on these sites if possible, even better if these people are happy with their experience working with them.
Remember that although getting feedback from others might seem like a painful task at first (and sometimes it does), this can help save money later down the line when looking for packaging designers because there will be less time wasted trying to find someone who fits into budget constraints while still providing good service and quality results
It Takes a Little Effort to Find a Great Packaging Designer!
If you are looking for a packaging designer, you likely have a few criteria in mind. However, you may be surprised how little time it takes to find a great one.
The key is finding someone who understands your brand and your audience. After all, the packaging is an important part of any brand identity. And when it comes to graphic designer packaging something new or updating an existing product line, some specific rules need to be followed before moving forward with production (or even just ordering samples).
You can use online resources like design communities or forums like Behance, as well as word-of-mouth recommendations from friends who work in marketing or product development fields; they will also know what sort of work they are interested in seeing come through their doors every day.
Read More: The Charm of Black Color in Packaging Designs: Its Popularity, Benefits, and Safety
Ready to Design your Product's Packaging?
It's all about finding your best fit for the job and then making sure you are communicating clearly with that packaging designer.
And remember: no matter how experienced or talented a designer may seem on paper, if they don't understand your business or product, they won't be able to create something beautiful out of it either way. So, make sure they know what they are doing when designing.
If you need assistance in this regard, consider Half Price Packaging your best friend. We have years of experience designing the highest quality packaging for many leading brands. So, you can completely rely on us for your products packaging.
Give us a call or send an email to get the best business deal one could ever have because we add care through our packaging!
Read More: User Focused Best Packaging Design
