Home > How to Beat Your Competitors? The Solution Lies in Custom Packaging Boxes

How to Beat Your Competitors? The Solution Lies in Custom Packaging Boxes

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In this blog, you are going to get a comprehensive insight regarding the secret ‘’How to Beat Your Competitors?’’ by following a simple method. This simple method has proven to be Extremely Powerful when it comes to attracting a MASSIVE number of customers.


Custom Boxes Packaging Is Transforming the Industry


With the help of custom packaging, brand recognition hikes and goes about as a supportive advertisement tool when it comes to in-store marketing. It gets simpler for customers to recall a given product through custom packaging design.


For some people, the shopping experience has turned into something beyond simply buying an item. These days, customers are looking for personalized items that link straightforwardly with their ways of life.


Therefore, potential companies are expanding their efforts to convey personalized and creative packaging that talks straightforwardly to their buyers, and consequently, the demand for custom packaging boxes has climbed sharply.


Market Analysis Regarding Custom Packaging



Several (CPG) Consumer Packaging Goods businesses are starting to acknowledge the significance of personalized product boxes. In this case, a survey conducted by L.E.K. Consulting in 2019, of 250 CPG brand owners revealed, about seventy-five percent intend on dedicating their spending on their packaging. Besides, ninety percent of the participants of the survey accepted that packaging was significant to their product’s / brand’s achievement.


Let’s Find Out How?


Several companies that sell products all around the world are opting for custom packaging boxes with logo to showcase their items and have been able to beat their competitors. Moreover, you would be surprised to know that the interest for custom packaging has been mounting on the grounds that it lets organizations pick the design as per personal preferences. As a result, several potential businesses are utilizing custom packaging, custom mailer boxes to get the message out about their brand/products.


It allows potential companies to present their logo and make use of personalized printing so as to give a unique experience when their customers unbox the product. In this case, several potential companies are opting for custom packaging boxes rather than the ones that are pre-made. You can specifically observe this trend during the festival seasons as it gets helpful for organizations to get the recognition of individuals on a massive scale.


There are several organizations in the United States that offer custom packaging boxes with logo, and as a result, the need for such services is mounting. A significant number of organizations are getting in touch with such service providers so as to print the customized mailer boxes and custom packaging to convey their specific messages on the product boxes.



Custom Boxes Packaging Is Transforming the Industry


With the help of custom packaging, brand recognition hikes and goes about as a supportive advertisement tool when it comes to in-store marketing. It gets simpler for customers to recall a given product through custom packaging design.


For some people, the shopping experience has turned into something beyond simply buying an item. These days, customers are looking for personalized items that link straightforwardly with their ways of life.


Therefore, potential companies are expanding their efforts to convey personalized and creative packaging that talks straightforwardly to their buyers, and consequently, the demand for custom packaging boxes has climbed sharply.



Market Analysis Regarding Custom Packaging



Photo by Olena Sergienko


Several (CPG) Consumer Packaging Goods businesses are starting to acknowledge the significance of personalized product boxes. In this case, a survey conducted by L.E.K. Consulting in 2019, of 250 CPG brand owners revealed, about seventy-five percent intend on dedicating their spending on their packaging. Besides, ninety percent of the participants of the survey accepted that packaging was significant to their product’s / brand’s achievement.


On the other hand, another survey, which included 335 businesses revealed, about sixty-six percent of participants effectively actualizing or thinking about customized packaging. Furthermore, ninety percent of these experts accept that the tendency will keep on mounting throughout in coming years.


In this case, another research by TMR (Transparency Market Research) regarding custom packaging revealed that the market of customized packaging was worth $25.6 billion in 2017. The numbers are anticipated to climb up to $38.1 billion by 2025.


Example of Widely Recognized Companies That Opted Custom Packaging


In this case, 'Share a Coke' campaign started by Coca-Cola is truly outstanding and widely recognized example regarding the impact of personalized packaging. The campaign started in 2013, and the campaign had an initial objective to directly engage customers all over the world in thirty-two countries. The campaign that highlighted custom packaging replaced the logo of Coca-Cola on all bottles with a substantial number of famous names and nicknames (as per the targeted countries).


The numbers were outstanding, as the company detailed that the sales of their 20-ounce bottles had expanded (and this was only the initial year of the campaign) by over ninety percent, the biggest yearly achievement it had observed for that size of the product.


The campaign was so amazingly successful as it keeps on being utilized in various methods to keep up the attention of their customers. For instance, in 2016, the campaign replaced the names with song lyrics.

Different organizations have adopted an increasingly innovative strategy when it comes to custom packaging.






 

#boxes #customboxes

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