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The Story of Pink: How Brands Are Using Pink Packaging

pink packaging

What's the first thing your eyes notice when you receive a package? The majority would say it's the colors, and they aren't wrong about it. In Impact of color on marketing study, researchers found that up to 90% of snap judgments made about products can be based on color alone.

Let's talk about Pink! The color that whispers femininity, sweetness, and fun. It's no wonder that this playful hue has become a favorite amongst packaging brands. For many consumers, pink is a visual cue that piques their interest. It's especially true for those seeking products that emit youthful and vibrant energy.

Moreover, aesthetics is one side of the same coin.

The pink color can also trigger feelings of calmness and happiness.

This makes it a perfect choice for products designed to indulge in the concept of attention. So, which brands are leading when it comes to pink packaging?

Here's a peek at the top 8 brands so you can get your next rosy appeal inspiration from them.

Sweet Treats in Pink Packaging:

Sweet treats in pink packaging are highly appealing to consumers looking for something delightful. The consistent use of snacks in pink packaging helps brands create a distinct and memorable identity on store shelves.

Overall, pink food packaging combines visual charm, drawing customers towards these tempting treats.

Baskin Robbins (Ice Cream):

baskin robbins

Baskin Robbins' iconic pink tub is a notable example. The vibrant pink, often paired with playful bubblegum graphics, instantly signals the sweet, nostalgic flavor within. The pink theme continues in the ice cream itself, with swirls of bubblegum-flavored ice cream. It also envisioned chewy pink candy pieces. This playful use of pink creates a universally appealing package, perfect for anyone seeking a sweet taste.

LÄRABAR (Snack Bars):

larabar snack bars

LÄRABAR uses a variety of bright and cheerful colors for their snack bar packaging. It includes a prominent pink for some of their fruit-flavored bars like "Cherry Pie" or "Strawberry." This pink effectively communicates the fruity and potentially sweet nature of the bar.

Cosmetics & Pink Packaging:

Packaging for skincare products should be built to instill softness and luxury. It's recommended to use pink packaging boxes to not only reinforce brand identity but also use pink makeup packaging to strategically combine visual appeal with marketing effectiveness.

Deborah Lippmann's II Nail Polish:

deborah lippmanns II nail polish

The first thing you see with Deborah Lippmann's Hologram Girl Nail Polish is their manicure bathed in millennial pink.

The sleek, rectangular bottle itself is a vision of modern simplicity. It lets the vibrant pink take center stage. When you twist the cap, the polish inside glitters with a subtle, holographic pink glow.

Fenty Beauty by Rihanna:

fenty beauty by rihanna

The Fenty Glow Lip Luminizer is housed in a frosted pink case. The Killawatt Freestyle Highlighter is another product of them. It showcases a sleek pink compact with a luxurious holographic finish.



Glossier's millennial pink packaging is as iconic as their dewy makeup aesthetic. They provide lightweight pink tubes and bubblegum-hued pouches. It feels fresh and modern, perfectly reflecting the brand's philosophy of "effortless beauty."

Distinctive Cases:

Bissell (Pink Vacuums):

bissell pink vacuums

This vacuum cleaner brand might surprise you on this list.

Their "Pink Series" of vacuums proves that pink packaging can transcend traditional expectations.

These lightweight and stylish vacuums are available in various shades of pink. Thus, visualizing that cleaning tools can be both effective and aesthetically pleasing.

Barbie Dreamhouse Candle:

barbie dreamhouse candle

Imagine a candle bathed in a nostalgic shade of bubblegum pink.

Not neon, but a softer, sweeter pink for those childhood memories.

It's a sturdy glass jar, perfectly cylindrical, with a clean, silver lid. This iconic dream house is rendered in a slightly darker pink with pops of turquoise. When you tilt the base of the dream house you will find pink flowers decorated there.

Read More: AI Packaging Design

Wrapping It Up:

When it comes to customers' attention - which is by far the most valued resource of today’s digital era, packaging color plays a critical role.

We learned how pink, in particular, can bring feelings of happiness and playfulness.

That's why so many brands, from makeup companies to candy makers, are using pink packaging. So next time you see a product bathed in a rosy glow, remember – it's more than just aesthetics; it's a carefully crafted message, and there’s inspiration in it.

Inspired by these brands? Half Price Packaging is also an emerging player in custom packaging. We offer packaging solutions in a variety of colors and finishes. From vibrant pinks to soft pastels, our team of experts can help you choose the perfect shade to build your brand appeal.

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