Custom Retail Packaging Ideas: Tips for Different Materials
Since forever, people have been choosing products on the basis of their packaging. Since, most of the products have similar composition, it is wiser to choose something which looks better and lives up to its price and reputation. In the former times, most products were packed in standard cardboard boxes, but why go for standard, when you can customize your own. In the modern era, you can select your own style and implement your own creativity, to make your gifts, sincerely personal and innovative.
Think you know a lot about packaging ideas, well let’s test you!
There are so many styles which you can choose from and can even create when opting for custom retail packaging. With such variety, why stop? Let your mind and creativity amaze you! The great thing about custom-packaging is that there are no certain requirements to the materials you use. Use metal, cardboard boxes or plastic, if your design and color combination is great, then your product is already a bestseller. Let’s see if you knew about these innovative custom retail packaging ideas!
1. Plastic Bottles:
a) Play with Shapes:
Why pack your fluid products into boring cylinder shapes? Give your products an amazing appeal, just by using a different shape. By using multiple side 3D shapes, you can give your bottle a base, and can create a design never seen before.
b) Symbolize it With Your Product:
The best way to guarantee attraction towards your product, is to actually portray their real meaning. Symbolize your products specifications by altering colors, size and width. With so many options to do so, if you nail the perfect look, it can be a masterstroke for your sales.
c) Color Shading:
Colors have always been the main source of attraction in products, haven’t they? Then why not play them in your favor? Use the most unique, bold and attractive color combinations, to make your products stand out from the others. With plastic, the glossy texture is also a plus point, which makes your product seem better.
2. Cardboard Boxes:
a) Creative Cutouts: Since cardboard can be easily bent and cut out, you can use it to create designs which have never been seen before. Make sure that your cutouts match the basis of your products. If done, your product will easily gain a Unique Selling Price (USP).
b) Add Text and Pictures: With carboard, you can easily adjust catchy slogans, emblems and logos, on the cardboard boxes. Create your own custom retail packaging, by adjusting your preferred text and pictures. Your customers would love something which pulls them closer to the product, even in a busy shopping mall.
c) Unique Custom Retail Packaging: Another useful tip is to use designs which can be easily associated to real items, but change the material used. By providing association to real items, it can make your product more realistic and approaching towards customers.
a) Look Shifting: Unlike cardboard boxes, metal can not be cutout or bent. But if molded using excessive temperature, it can make the custom retail packaging beautiful and sleek. Choose an appropriate and applicable design, and then set your machines accordingly, to deliver amazing packaging.
b) Engraving: This is one of the few materials on which engraving is possible. By engraving your mission statement or slogans on your metal packaging, it can make the firm seem classier and more professional. Engraving your custom retail packaging is the smart way for upgraded reputation! Don’t you agree?
c) Add Upgrades: In metal packaging, there is also a tendency to add further upgrade options, which can accommodate other materials too. For example, the addition of straw holders on drink cans etc.
Tips for Your Final Choice:
Whichever material you choose for your products, make sure that you can show an appropriate link to your products, can portray your innovation and can use creativity to devise sensible designs and color combinations. If you succeed in fulfilling this criterion, then there’s no hurdle in your way for impressing your customers.