Starting the design from scratch is a great way to feel numb, especially if you haven’t gotten the inspiration first. Studies have shown that individuals working on creative projects are stuck in the mental block faster as compared to other repetitive tasks. If you are a packaging designer, you know this mental block exists and leads to unproductive work.
So, without further ado, let’s explore some of the best chewing gum packaging design inspirations to move the needle of creativity.
Happy Monster by Andy Zelman
Andy’s design is both functional and playful. It's a box of bubble gum designed to look like a monster with large eyes and a toothy grin. The box is presented in a cubic shape with rounded edges. The body of the box features 4 distinctive colors of red, green, orange, and blue, with the monster’s face covering the front. He did an amazing job with the visuals of the iconic monster. It has big eyes with cute black pupils and a wide smile with visible teeth.
Why is this design inspirational for gum packaging? This is why:
The design is colorful and cartoony, which appeals to children, the main target market for bubble gum.
The monster icon is a character that is associated with the bubble gum brand. So with more recognition from the target audience, the more the image of the brand flourishes.
Glee Gum: Mood-Matching Color Therapy
Glee Gum did a great job extracting the essence of color psychology. Their gum is presented in a series of small, flip top boxes, each painted a vibrant color like sunshine yellow, calming pink, or energizing blue. Each color corresponds to a specific mood-boosting gum flavor.
The minimalist design features the flavor name and icon of the primary source from which the flavor was extracted. This user-centric approach allows consumers to choose gum that complements their current mood.
Trident: The Illustration of Healthy Teeth
Now towards a unique design inspiration for the chewing gum packaging!
If, I were to tell you what you would feel if gum were considered healthy for your teeth. Would you try it? That’s the design psychology behind Trident’s Cool Mint. They presented six different designs for a box of Trident gum, each featuring a creative and humorous smile with visible teeth. The rectangular boxes are shaped with a rounded top. The tooth itself is the bubble gum that the user can extract with ease. Thus making it a standing inspiration for designers of gum packing.
Galaxy Bubble Gum Tape Roll: A Celestial Journey
Space is an infinite void and the journey inside it is a long one. So a way to remove the boredom from the mind is to bring on gum, which can last for longer durations. This encircles the inspiration behind the galaxy’s gum tape roll packaging.
The uniqueness lies in the elongated chewing gum strips wrapped inside a cylindrical box that can be opened in a pie shape. No wonder why children prefer such designs!
Lip Buzz: Bite-Sized Convenience:
Quality and quantity preferences change depending on the user. Not everyone wants a bulky pack of gum. Buzz Bites caters to the on-the-go lifestyle with a pocket-sized design. Their gum is presented in a small, pink circular tin.
The tin pops open to reveal the individual, bite-sized pieces of gum, perfect for a quick refresh. This convenient and portable design is ideal for busy individuals who value practicality without sacrificing flavor.
Bubble Gum Fun in a Mini Machine:
We all love surprises, and PLAYO did not lack here. They designed a gumball machine with a spiral dispenser. It's a compact cylinder with a clear see-through section to peek inside. But the real fun lies on the side – a crank handle just waiting to be turned. With a satisfying click, a perfect gumball pops out, ready for your enjoyment. This playful design engulfs the essence of childhood fun.
Bite Me By Zoe Schneider
Let’s visualize this design inspiration! Imagine a box shaped like a giant, cartoon chomper. The box itself is a bright, cheerful color like lime green, with the top half hinged open like a giant mouth. The "BITE ME" slogan is displayed prominently in bold, playful text on the opening. Each individual piece of gum is wrapped in a smaller, individual "tooth" wrapper.
Did you simulate the picture inside your mind? That’s the design Zoe came up with for the gum packing. It's truly engaging and thematically illustrated.
Read More: Master The Concept of Commercial Packaging
Key Takeaways
With a little creativity, gum packaging can take the form of an unforgettable experience. The design is what makes it a reality. That’s why we have explored seven innovative packaging concepts that prioritize user experience and visual storytelling.
Still, feel like you can’t start on your own? This is where we would like to present our helping hand. At Half Price Packaging, we help businesses tell their stories through custom packaging that effectively markets their brand message.
From playful designs to sustainable solutions, we offer a range of services to create unique experiences that connect with your user preferences.
Moreover, you can get a free design quote to see if we could be a great fit for your packaging idea.
