The rise of global warming has accelerated over the last ten years. It presents one of the most pressing challenges facing our planet.
As temperatures are increasing, we are witnessing more frequent and severe weather anomalies. These changes range from scorching heat waves to ice caps melting.
Global Warming and the Need to Go Green!
In 2022, the surface temperature exceeded the 20th century average of 57.0 °F (13.9 °C) by 1.55 °F (0.86 °C). It was 1.90 ˚F (1.06 ˚C) higher than the temperatures recorded during the pre-industrial era between 1880-1900.
Addressing the challenge of global warming requires global cooperation and concerted efforts. It is crucial to transition to renewable energy sources. And enforce stricter environmental policies, to cultivate a global mindset of sustainability. Every action counts.
Sustainability needs to be a top concern for every fashion enterprise. Yet, how can small businesses or startups make a difference?
Over the years, Half Price Packaging has extensively engaged in deep conversations. Conversations with our clients about this very challenge. We’re proud to share our insights with you in this article.
Pitfalls to Dodge for Effective Sustainable Packaging
When implementing sustainable packaging practices, it's essential to be mindful of common mistakes. This helps us to ensure the effectiveness of your initiatives. Here are some mistakes to avoid:
Inadequate Research and Planning:
Rushing into sustainable packaging without comprehensive research can lead to problems. This includes choosing solutions that might not be the most effective or sustainable. Insufficient planning may result in packaging that doesn't align with your brand.
Businesses need to invest time in understanding their sustainable packaging options. Without this, they may choose options that aren't sustainable or effective.
Further, without proper planning and foresight, they may encounter unexpected costs. Or end up with packaging designs that don't reflect the values of their brand.
It's essential for companies to invest time in understanding sustainable packaging. This helps to ensure they're making informed and efficient choices.
Also Read: Inside the Mind of An Apple Packaging Designer
Neglecting Consumer Education
Using sustainable packaging doesn't ensure consumers understand its importance. Customers might miss out on the impact of sustainable packaging. So, it's important for companies to take the initiative to educate them.
Additionally, without proper guidance on correct disposal methods. Or other guidance they may also lose out on the appreciation of their sustainability efforts.
When a company communicates its sustainable efforts transparently, it builds trust. Customers feel more connected. And are more likely to support brands that share their values and are open about their practices.
Also Read: Recyclable Packaging 101- Expert Tips for Sustainable Packaging Design
How to Educate Consumers?
Clear Labeling:
Ensure that the packaging has clear labels to state it's recyclable. And compostable, or reusable. Simple icons can make this information easy to grasp.
Share the "Why":
Use platforms like social media and blogs. Or even inserts to explain the use of sustainable packaging and its benefits.
Provide Disposal Instructions:
Companies can go one step further and provide disposal instructions. This can guide consumers to dispose of the packaging correctly. This helps maximize its environmental benefits.
Engage and Interact:
Host interactive sessions, webinars, or Q&A sessions. This helps consumers ask questions about sustainable packaging. This not only educates but also fosters a sense of community.
Not Embracing Innovation:
Refusing to explore new, innovative sustainable packaging options. And sticking solely to traditional methods can hinder progress. Sustainable packaging is the way forward.
Innovations like mushroom-based and edible packaging materials are revolutionizing product packaging. Refusing to adapt and incorporate these new methods can hinder a company's progress
The Pitfalls of Sticking to Tradition
Traditional packaging methods, though tried and tested, often lack eco-friendliness. Materials like plastic, for instance, have been widely used in the past. They contribute massively to environmental pollution.
Packaging That Falls Short of Sustainable Claims
Choosing packaging that isn't sustainable as claimed by some companies is a drawback.
Various packaging options might appear sustainable on the surface, but they can have hidden limitations that affect sustainability. Here are some packaging options that may seem eco-friendly but have certain drawbacks:
Bioplastics:
Bioplastics are usually made from renewable resources. Like corn starch or sugarcane, their disposal can be problematic. They often need specific industrial composting conditions to decompose.
If not managed properly, they can contaminate recycling streams. Or end up in landfills where they might not break down effectively.
Thin Plastic Bags (reduced weight):
Reducing the weight of plastic bags minimizes the amount of plastic used but thinner bags might be more prone to tearing, leading to higher chances of single use. Also, they may not be suitable for recycling due to the quality of the material.
Recycled Plastic Packaging:
Using recycled plastic is better than virgin plastic but it might still contribute to microplastic pollution. Also, if not processed efficiently, recycled plastic can be of lower quality. This leads to limited applications or requires higher energy for reprocessing.
Also Read: 7 Sustainable Food Packaging Materials to Support for a Greener Meals
Drawing the Curtain!
Recent data from 2022 further substantiates this grim reality. Given the challenge's scale, global industries, including fashion, must support sustainable solutions.
Adopting sustainable packaging is commendable, but its success relies on thorough research. Educating consumers, and embracing innovation is important.
Half Price Packaging's extensive experience sheds light on the importance of these aspects. It emphasizes the pitfalls of tradition. And the drawbacks of seemingly sustainable options.
In conclusion, the path to genuine sustainability is laden with challenges. But with informed choices, dedicated efforts, and continuous education, it's achievable.
